Tim Mullins recently opened a second location of Carytown Bicycle Co. Photos by Michael Thompson.
A local bike shop has made its first trek outside of its namesake neighborhood.
Carytown Bicycle Co. opened a new 3,800-square-foot store at 15615 Westchester Commons Way in Midlothian in late March. It’s the brand’s second location since opening in Carytown in 2007.
The company is owned by Tim Mullins, John Hessian, Braden Govoni and Jesse Leadbetter. It sells road, mountain and commuter bikes, along with apparel, parts and accessories. It also does repairs.
“We saw a need out there,” Mullins said of Midlothian. “It’s an expanding market.”
The Carytown shop is located at 3112 W. Cary St.
Mullins said it cost about $250,000 to open the new shop, and the business financed it internally. He said Carytown Bicycle gave Specialized, a well-known bike brand, a certain percentage of the new shop’s sales floor in exchange for merchandising and marketing help.
The Midlothian shop will look to attract the growing number of families near Short Pump, Brandermill and Woodlake, Mullins said.
The store does have some competition to contend with around Midlothian, including Agee’s Bicycles and Conte’s Bike Shop. But the new market isn’t quite as cutthroat as Carytown, where the company has two competitors within eyeshot. Carytown Bicycle’s prices start at $200 for a kid’s bike and can go up to $12,000 for adult rides. Mullins said the shop mostly sells bikes in the $700 range.
The company has eight full-time employees and 12 part-time employees. Carytown Bicycles employees don’t get commissions.
“I get people who are passionate about bikes,” Mullins said. “There’s nothing in this store I wouldn’t use.”
Mullins said there are no immediate plans to open more locations.
Tim Mullins recently opened a second location of Carytown Bicycle Co. Photos by Michael Thompson.
A local bike shop has made its first trek outside of its namesake neighborhood.
Carytown Bicycle Co. opened a new 3,800-square-foot store at 15615 Westchester Commons Way in Midlothian in late March. It’s the brand’s second location since opening in Carytown in 2007.
The company is owned by Tim Mullins, John Hessian, Braden Govoni and Jesse Leadbetter. It sells road, mountain and commuter bikes, along with apparel, parts and accessories. It also does repairs.
“We saw a need out there,” Mullins said of Midlothian. “It’s an expanding market.”
The Carytown shop is located at 3112 W. Cary St.
Mullins said it cost about $250,000 to open the new shop, and the business financed it internally. He said Carytown Bicycle gave Specialized, a well-known bike brand, a certain percentage of the new shop’s sales floor in exchange for merchandising and marketing help.
The Midlothian shop will look to attract the growing number of families near Short Pump, Brandermill and Woodlake, Mullins said.
The store does have some competition to contend with around Midlothian, including Agee’s Bicycles and Conte’s Bike Shop. But the new market isn’t quite as cutthroat as Carytown, where the company has two competitors within eyeshot. Carytown Bicycle’s prices start at $200 for a kid’s bike and can go up to $12,000 for adult rides. Mullins said the shop mostly sells bikes in the $700 range.
The company has eight full-time employees and 12 part-time employees. Carytown Bicycles employees don’t get commissions.
“I get people who are passionate about bikes,” Mullins said. “There’s nothing in this store I wouldn’t use.”
Mullins said there are no immediate plans to open more locations.
Glad to hear your opening in Westchester.