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Peter Chang headed for Scott’s Addition

Michael Thompson May 5, 2015 3

Photos courtesy of Snipes Properties.

Peter Chang will take 3,000 square feet in the 2816 W. Broad St. building. Photos courtesy of Snipes Properties.

A well-known restaurateur and chef is adding Scott’s Addition to his menu.

Peter Chang plans to open a new restaurant in the Hofheimer Building at 2816 W. Broad St., near the intersection of Broad and Boulevard.

Chang has taken a 10-year lease on a 3,000-square-foot section of the 15,000-square-foot property. The restaurant will look to open in the fall.

It will be Chang’s first restaurant in Richmond’s city limits and his second in the Richmond area, joining his Peter Chang China Café, which opened in Short Pump in 2012.

Peter Chang

Peter Chang

“I was drawn to the Hofheimer Building for its central location,” Chang said in a press release. “I can truly serve all of my downtown customers from this location.”

In addition to Short Pump and the pending Scott’s Addition location, Chang has restaurants in Fredericksburg, Charlottesville, Arlington, Virginia Beach, Williamsburg, Northern Virginia and southern Maryland. He’s also developing a fast casual concept called Peter Chang Wok.

In an email Tuesday, Chang explained the concept he has planned for the Hofheimer building.

“It will be called Peter Chang, it is neither a Wok, nor a full service restaurant, it will be a fast casual one.”

Chang’s camp struck the deal for the new restaurant with Carter and Annie Snipes, who purchased the Hofheimer building earlier this year.

“We think he’s going to be a big addition to the neighborhood,” said Carter Snipes. “He’s going to be right smack dab in the city.”

The Snipeses have a $1.4 million rehab planned for the property. First Capital Bank is financing the venture, and the project will seek historic tax credits. Architect Todd Dykshorn is doing the design work.

The building was built in 1928 by the Hofheimer Fine Rug Cleaning Co. and was used by Adams’ Camera Shop from 1980 to 2007, according to the Chang press release.

The landlords held two recent events in the space to hear what people might want to see the building become. Carter Snipes said most of the 400 participants agreed they wanted to see anything but apartments.

An additional 12,000 square feet of the building is still available following Chang’s commitment. The number includes the 4,000-square-foot rooftop, on which the Snipeses hope to get approval to build a patio and bar.

Carter Snipes

“I could see a craft beer concept working well with Peter Chang and not overlapping,” Carter Snipes said. “We are talking to a couple startup breweries.”

Chang’s arrival to Scott’s Addition is just the latest example of the neighborhood’s growing popularity. Most recently, menswear brand Alton Lane moved its headquarters there, and a cider maker has announced plans to open in the neighborhood. The area is already home to several craft beverage makers and a growing number of apartments.

Chang’s closest neighbors along Broad are Chanello’s Pizza, Subway, 7-Eleven, CVS and an auto mechanic directly next door.

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3 Comments »

  1. Edna Johnston May 6, 2015 at 8:49 am - Reply

    Fantastic news!

  2. Lee Thomas May 6, 2015 at 9:49 am - Reply

    This is certainly exciting, but seems…odd. Three thousand square feet + Fast casual? Seems like too much space – but maybe I’m not understanding the concept. (Or I’m subconsciously hoping that they do full service!!!)

  3. Carter Snipes May 8, 2015 at 6:10 am - Reply

    Peter is still deciding the concept for this location. I think he wanted 3000 SF so he could have options. Personally, I’m hoping for the full blown Peter Chang experience! We’ll update everyone as soon as we know more. If anyone is interested in more of the history of the building, I posted some info we gathered from archives and from the families that owned it prior.
    http://snipesproperties.com/history-hofheimer-building/

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