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The Pitch: Advertising and marketing news for 9.27.16

Jonathan Spiers September 27, 2016 0

Randall Branding launched a new brand campaign for Virginia Physicians for Women. The campaign, called “Partners in Health. Today, Tomorrow, For Life,” includes videos and commercials filmed with Parkwood Creative. Work also included website design, print ads and patient materials that reflect the new brand.

Randall developed a branding strategy for Charleston Ridge Apartments, including signage, banners, brochures, new tenant packages and website. New websites were developed for Dermatology Associates of Virginia and Harman Eye Center, which also received a rebranding with print ads, patient brochures, business stationery and giveaways. The agency also developed a new company logo for Duck Duck Eggs.

Free Agents Marketing has been engaged by Norfolk District Associates LLC, an affiliate of Baltimore-based The Cordish Companies, to help drive awareness and engagement leading up to and during the grand opening of its Waterside District development in downtown Norfolk. Work will include marketing strategy, social media and website development, public relations, and other services.

Mobelux launched a new website for James Madison’s Montpelier.

Mobelux launched a new website for James Madison's Montpelier.

Mobelux launched a new website for James Madison’s Montpelier.

Work included design and development, as well as production of content through research, copywriting and photography. The site includes an interactive story feature that represents a first for the company.

Think has been hired by Dawn Roy Real Estate for brand development, social media marketing and development of a new website. The agency is also creating a new website for Caroline Martin Photography.

OFD Consulting has been retained by New Orleans wedding planning company Belladeux Event Design. The agency will assist the company with its national media relations.

HeliumStudio is in the process of moving its office a few doors down in Shockoe Slip. The company purchased a building at 121 Shockoe Slip, located around the corner from its current location. It is currently renovating the 19th-century building and plans to move in at the end of October.

Helium Studio is renovating a recently purchased office at 121 Shockoe Slip. (Jonathan Spiers)

HeliumStudio is renovating a recently purchased office at 121 Shockoe Slip. (Courtesy HeliumStudio)

Impression Marketing has brought on two new clients. It is providing digital marketing services, including customer communications and retention, for AlarmSouth, a North Carolina-based security services provider. It is also developing a new website and providing digital marketing services for Glen Allen-based Circle Safety and Health Consultants, an occupational safety and health services provider.

Fast Forward Marketing has been retained by Ashland-based Pinehurst Technologies for rebranding and marketing services. The company will develop a new logo, website and integrated marketing strategies.

The Idea Center has been hired to design websites, develop customized search engine optimization solutions and create pay-per-click advertising campaigns for several medical-focused businesses in Richmond, including Agnesi AestheticsVirginia Cardiovascular SpecialistsRichmond Gastroenterology AssociatesPediatric Partners of Virginia and Virginia Urology. Other new clients include Century Construction and local wine and craft beer shop Corks & Kegs.

AuthX, which recently acquired Create Digital, has been named a finalist for a 2016 Healthcare Marketing IMPACT Award from Modern Healthcare and Advertising Age for the digital brand launch of Hearing First, completed by the Create Digital team.

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