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The Pitch: Advertising and marketing news for 10.25.16

Jonathan Spiers October 25, 2016 0

Ndp created an ad for Lemaire that is appearing in local and state publications.

Ndp’s print ad for Lemaire.

Ndp created a digital and print ad for Lemaire that is running in local and state publications. The ad presents a digitally created historical marker for Lemaire, likening the Jefferson Hotel restaurant to a historic landmark and inviting visitors to “taste history in the making.”

Torx is working with Quin Rivers, a community action nonprofit based in New Kent County, to redesign its website, refresh its logo and update its print collateral. The agency is also building a new website for Augusta County Economic Development & Tourism and redesigning the website for Virginia Transportation Construction Alliance.

PadillaCRT promoted Jeff Wilson to vice president for business development and agency marketing.

PadillaCRT promoted Jeff Wilson to vice president for business development and agency marketing.

AuthX worked with United Network for Organ Sharing (UNOS) to create an awareness video on Facebook that went viral with more than 7.5 million organic views and 133,000 shares a week after it was posted. The agency consulted on the script with Australian-based filmmaker Damien Toogood and led the effort with UNOS and Publicis North America to create a clip designed to stand out in Facebook feeds. Several versions of the video were also launched via Facebook video ads to reach a wider audience.

PadillaCRT promoted Jeff Wilson from senior director to vice president for business development and agency marketing, Samantha Cox from senior account executive to account supervisor, and Catie Frech from assistant account executive to account executive.

Lythos Studios was hired by the Mosby4Mayor campaign for media buying, audio and video production, and digital advertising campaign management. The campaign included radio ads that drew local media attention for attacking fellow candidate Joe Morrissey. Lythos had previously been working on the Bruce Tyler for Mayor campaign.

Several other local firms worked on campaigns for this year’s Richmond mayoral candidates. Marion Marketing, 903 Creative, TPOT and MadBox worked on ads for the Jack Berry for Mayor campaign, and Maples Media Group provided web services for the Mosby campaign.

Think launched a new website for Dawn Roy Real Estate as part of a cohesive brand rollout and marketing strategy. Work included establishing the Realtor’s overall online presence. Think is also providing all of the creative work for Georgetown Day School’s Annual Fund campaign. The agency has produced marketing collateral for the fund going on three years.

Think launched a new website for Dawn Roy Real Estate.

Think launched a new website for Dawn Roy Real Estate.

Workshop Digital is working with men’s retailer Ledbury on paid search, social media and display marketing efforts.

Smuzi, a marketing and design firm based in Brazil, announced it is opening a U.S. office in Richmond. The firm focuses on web design, graphic design, branding, video production, animation and social media management.

The Brandcenter held an inaugural alumni summit as part of its ongoing recognition of its 20th anniversary. Alums from nearly all of its graduating classes participated in the three-day summit, which brought graduates and students together for professional development and networking opportunities.

Brandcenter students Yanci Wu and Limah Taeb were among five recipients of this year’s Helen Lansdowne Resor Scholarship, awarded by New York-based agency J. Walter Thompson to recognize female creative leaders. Originally from China, Wu, who earlier this year won a Future Lions award at the Cannes Lions International Festival for Creativity, was recognized in the Asia Pacific category. Taeb, a first-generation Afghan-Muslim-American, was recognized in the North America category.

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