Ledbury’s quail hunt-fashioned fall line was on display at the event. (Jonathan Spiers)
Dozens of well-dressed attendees converged on the Orapax Hunting Preserve in Goochland over the weekend for local menswear brand Ledbury’s fifth annual quail hunt, which marked the start of several new offerings for the company.
Part field party, part promotion, part Burning Man for high-end menswear, the annual “Quail Hunt/Gather” event saw invitees enjoy a sunny fall day sampling food from local restaurants, listening to live music and previewing Ledbury’s latest fall fashions. The six-hour party on Saturday concluded with a picturesque bonfire and group photo at sunset.
The gathering – preceded by a private quail hunt, which saw about 30 people take part – debuted Ledbury’s Quail Hunt Capsule Collection, as well as some of the first samplings of this year’s batch of Hardywood Park Craft Brewery’s Gingerbread Stout, the release date of which coincided with the event.
The event also marked the start of a month-long partnership with Moore & Giles, a Lynchburg-based leather bag and accessory maker that opened a pop-up shop Monday at Ledbury’s flagship store at 315 W. Broad St. in downtown Richmond. The pop-up will continue through the end of November.
A display included items from Lynchburg-based leather accessories maker Moore & Giles, which opened a month-long pop-up with Ledbury on Monday. (Jonathan Spiers)
The partnership, which includes Ledbury-specific items that will also be sold at its Georgetown location, resulted from a shared interest and overlap in customers, said Moore & Giles’ Elizabeth Stroud and Daryl Calfee, who were in attendance.
“We sort of circled in the same space,” said Stroud, the brand’s vice president of bags and accessories. “We’ve been aware of each other, and we got to a point where we were like, ‘Let’s hang out.’”
Calfee, Moore & Giles’ marketing director, said Ledbury reached out to them, providing a physical space, albeit temporarily, for the currently online-only leather accessories brand, which also sells items through wholesale channels.
Calfee acknowledged the brand’s time in Richmond could expose them to potential store opportunities, but he and Stroud said storefronts are not currently a priority.
“We don’t have any of our own stores right now, so everything we do is dipping our toes in the water a little bit,” Stroud said. “Anything we can learn about retail is always great.”
Saturday’s event included food from Richmond restaurants including The Roosevelt, Heritage, The Dog & Pig Show and the forthcoming Brenner Pass, a raw oyster bar from White Stone Oyster Co., Virginia wines from Veritas Vineyard and Early Mountain Vineyard and additional beverages from Potter’s Craft Cider.
Ledbury’s quail hunt-fashioned fall line was on display at the event. (Jonathan Spiers)
Dozens of well-dressed attendees converged on the Orapax Hunting Preserve in Goochland over the weekend for local menswear brand Ledbury’s fifth annual quail hunt, which marked the start of several new offerings for the company.
Part field party, part promotion, part Burning Man for high-end menswear, the annual “Quail Hunt/Gather” event saw invitees enjoy a sunny fall day sampling food from local restaurants, listening to live music and previewing Ledbury’s latest fall fashions. The six-hour party on Saturday concluded with a picturesque bonfire and group photo at sunset.
The gathering – preceded by a private quail hunt, which saw about 30 people take part – debuted Ledbury’s Quail Hunt Capsule Collection, as well as some of the first samplings of this year’s batch of Hardywood Park Craft Brewery’s Gingerbread Stout, the release date of which coincided with the event.
The event also marked the start of a month-long partnership with Moore & Giles, a Lynchburg-based leather bag and accessory maker that opened a pop-up shop Monday at Ledbury’s flagship store at 315 W. Broad St. in downtown Richmond. The pop-up will continue through the end of November.
A display included items from Lynchburg-based leather accessories maker Moore & Giles, which opened a month-long pop-up with Ledbury on Monday. (Jonathan Spiers)
The partnership, which includes Ledbury-specific items that will also be sold at its Georgetown location, resulted from a shared interest and overlap in customers, said Moore & Giles’ Elizabeth Stroud and Daryl Calfee, who were in attendance.
“We sort of circled in the same space,” said Stroud, the brand’s vice president of bags and accessories. “We’ve been aware of each other, and we got to a point where we were like, ‘Let’s hang out.’”
Calfee, Moore & Giles’ marketing director, said Ledbury reached out to them, providing a physical space, albeit temporarily, for the currently online-only leather accessories brand, which also sells items through wholesale channels.
Calfee acknowledged the brand’s time in Richmond could expose them to potential store opportunities, but he and Stroud said storefronts are not currently a priority.
“We don’t have any of our own stores right now, so everything we do is dipping our toes in the water a little bit,” Stroud said. “Anything we can learn about retail is always great.”
Saturday’s event included food from Richmond restaurants including The Roosevelt, Heritage, The Dog & Pig Show and the forthcoming Brenner Pass, a raw oyster bar from White Stone Oyster Co., Virginia wines from Veritas Vineyard and Early Mountain Vineyard and additional beverages from Potter’s Craft Cider.