A local ice cream chain is up and running on the Boulevard.
Gelati Celesti on Thursday opened its new store at 1400 N. Boulevard, on the ground floor of the redeveloped ARC printing building. It’s the fourth location for owners Steve and Kim Rosser, and the brand’s second in city limits.
The new 2,100-square-foot store joins the original Gelati Celesti shop at 8906 W. Broad St. in the Gold’s Gym Plaza shopping center, an outpost in the Stony Point Shopping Center on the Southside, and in the Corner at Short Pump.
The shop is one of two commercial tenants signed on in the 17,000-square-foot building. The building’s second floor is being converted into apartments. UrbanCore Development and Duke Dodson of Dodson Property Management are behind the rehab.
Gelati Celesti held a private gathering at the Boulevard shop Wednesday evening, with Gov. Terry McAuliffe in attendance.
The Rossers will hire a dozen staffers initially, including moving their Bon Air manager, Megan Appleby, to Scott’s Addition. That headcount will increase to 16 or 17 as weather heats up.
Gelati Celesti plans to sell 24 flavors in the Scott’s Addition store, including a few concoctions with neighboring breweries, distilleries and coffee roasters.