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Local pizza shop finds another hole to fill

J. Elias O'Neal April 11, 2017 1

Pie Hole Pizza will open its second location in the Village at Swift Creek Shopping Center in Midlothian. (J. Elias O'Neal)

Pie Hole Pizza will open its second location in the Village at Swift Creek Shopping Center in Midlothian. (J. Elias O’Neal)

Two months after firing up the first location of her pizza place in Ashland, a local restaurateur is preparing to dish out another helping in Midlothian.

Karen Verdisco is set to open her second Pie Hole Pizza eatery in 2,300 square feet at the Village at Swift Creek Shopping Center at 13249 Rittenhouse Drive this summer.

The new Pie Hole would be Verdisco’s third restaurant in the Richmond area, following the original Pie Hole, which opened in Ashland in February, and Brew in Chester.

Much like its Ashland outpost, the future Midlothian Pie Hole location will focus on Neapolitan-style pizza, cooking pies at 900 degrees for 65 to 70 seconds in a custom brick oven made in Italy, Verdisco said.

The menu also will include salads, appetizers, craft beers and wine.

“We may introduce a couple of different items in Midlothian,” Verdisco said. “But for the most part, what we have at our location in Ashland is what we plan to serve in Midlothian.”

Maintaining her long-standing business relationship with Richmond-based Gelati Celesti, Verdisco said Pie Hole will serve the company’s ice cream at the Midlothian location. She said the eatery also will serve dessert pizzas that include its Nutella pizza, which is topped with strawberries and cinnamon sugar.

The restaurant will take over space vacated by Mystiq Masala. Verdisco plans to invest about $60,000 in the site, which will seat about 80 people and employ 15 to 20 workers.

“We’re hoping to open by July or August,” Verdisco said.

Bob Butcher, a broker with S.L. Nusbaum, represented the landlord in the Pie Hole lease.

Verdisco said she always has been bullish on Chesterfield County – having launched her first pair of restaurants in the high-income-earning, swift-growing sectors of the county.

She said she’s looking to capitalize on the area’s continued growth and isn’t deterred by being surrounded by several well-known national chains.

“We look to bring something completely different to the area … that’s what we’re all about,” Verdisco said.

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One Comment »

  1. Shawn Gitlin April 11, 2017 at 1:58 pm - Reply

    Great article. Karen will make this business a huge success and that area in for a treat. Can’t wait!

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