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The Pitch: Advertising and marketing news for 6.13.17

Jonathan Spiers June 13, 2017 0

Franklin Street received several awards for ad campaigns for three medical centers.

Franklin Street received several awards for ad campaigns for three medical centers.

CreativeMktGroup launched a new website for Pamela Biasca Losada, a Chesterfield-based health coach. The firm worked with local photographer Kim Brundage on the site’s images and branding.

Franklin Street has added Cole Freudenthal as video editor and composer, Charlie Arnold as controller, Heather Hartman as project manager, Katina Powell as office manager, Desiree Davis as digital content analyst and Johnny Utterback as designer.

Franklin Street received four Healthcare Marketing Impact Awards and two Aster Awards for work for New York-based Claxton-Hepburn Medical Center, Cleveland-based St. Vincent Charity Medical Center and Connecticut-based St. Vincent Medical Center. Work included newspaper ads, direct mail and an integrated marketing campaign.

BES Studios finished shooting and post-production work on two broadcast commercials for Shenandoah Rural Electric Cooperative for Richmond- and Washington, D.C.-based ad agency Pound Feinstein & Associates. The two spots will begin airing soon. BES was hired by Madison+Main to produce multiple website video addresses for Congressman Rob Wittman.

OFD Consulting picked up two awards at this year’s Virginia Public Relations Awards. It was awarded a Commonwealth Award of Excellence in the issues management category and a Capitol Award of Merit for a feature the firm wrote for Catersource magazine.

Ndp created an ad resembling a Pinterest board for The Jefferson Hotel.

Ndp created an ad resembling a Pinterest board for The Jefferson Hotel.

J Drake Graphic Design received a Platinum Hermes Creative Award for its logo redesign for a capital fundraising campaign for Winfree Baptist Church. The firm also redesigned the website for Ridge Dog Shop and created social media channels to go with the brand update.

Ndp released a full-page ad resembling a Pinterest board for The Jefferson Hotel. Designed to appear as if it was posted on a computer tablet, the ad, which includes photos of cake, flowers and weddings provided by the hotel, ran on the back cover of June’s Virginia Bride Magazine. A digital version will also appear as banners on select websites.

Authentic announced four new hires: UR grad Jeremy Graybill, a senior project manager previously with ICF Olsen; Holly Myles, an account supervisor previously with IPG Media Brands in Michigan; William & Mary grad Joe Yack, a senior business analyst previously with ICF Olsen; and VCU grad Karolina Bassi, a digital graphic designer previously with Health Warrior.

The Martin Agency’s pro bono campaign for Donate Life America won a Gold Effie Award and was a finalist for the Grand Effie best-in-show trophy at this year’s North American Effie Awards. The campaign, called “Even an Asshole Can Save a Life,” included a two-minute video that went viral on YouTube, with 2.2 million views as of this month.

West Cary Group helped implement the City of Richmond’s RVAH2O Storm Drain Art Project for a second year. Work for the public art campaign included designing, building and maintaining landing pages; promotion via email marketing, press releases, social media and flyers; reviewing artists’ submissions; coordinating artists’ paint days; and designing flyers for display at completed drain designs.

Workshop Digital is again administering Virginia Tech‘s fall admissions digital marketing campaign. The firm is collaborating with Exponation LLC, an Atlanta-based event production and management company, to run digital marketing for three of its annual events. Workshop also was tapped by Legacy Navigator, an estate liquidator based in Lakeside, to provide search engine optimization services.

Virginia Home for Boys and Girls worked with Polychrome Collective on a brand refresh.

Virginia Home for Boys and Girls worked with Polychrome Collective on a brand refresh.

Virginia Home for Boys and Girls worked with Maine-based Polychrome Collective on a brand refresh. Work included creation of sub-brands with distinct but related logos to convey the nonprofit’s core programs.

Addison Clark was hired by Virginia Health Workforce Development Authority to redesign a mobile-friendly website. The agency also was retained by Glen Allen-based RLC Technologies to design and build a new website.

NewClients Promotional Marketing acquired Alabama-based EBSCO Creative Concepts. The deal adds 28 employees to the Henrico firm’s staff.

Padilla acquired INM United, a local software design and development company. INM’s six employees are now part of the PR agency’s digital team.

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