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The Pitch: Advertising and marketing news for 6.27.17

Jonathan Spiers June 27, 2017 1

Fable launched a marketing campaign for the Science Museum of Virginia's "da Vinci Alive" traveling exhibit.

Fable launched a marketing campaign for the Science Museum of Virginia’s “da Vinci Alive” traveling exhibit.

Pinch Hit Partners worked with local attorney Christopher Macturk on branding and marketing for his new practice, Evolution Divorce & Family Law PLLC.

Franklin Street launched a microsite for OSF Innovation, a branch of OSF Healthcare, an 11-hospital healthcare system in Illinois and Michigan.

NetSearch Digital launched websites for three clients: Pete Rose, a Henrico-based landscaping firm; Metropolitan Contractors, a Fairfax-based home remodeling contractor; and Van Rossun Contracting, a home remodeling firm based in Austin, Texas.

AMA Richmond worked with circle S studio on a rebrand and redesign of its website as part of a larger rebranding for the national marketing association. The site includes a new AMA logo developed as part of the rebranding.

Addison Clark produced a testimonial video for First National Bank Small Business Finance. The video spotlights an oyster bar and taphouse in Lynchburg that got started by securing an SBA loan through the bank.

93 Octane launched a new publication for Virginia Baptist Foundation. Called “Imagine,” the semi-annual publication compiles stories of the foundation’s clients and scholarship recipients. The inaugural issue was a double issue that also included the foundation’s annual report.

Fable released a brand film to be featured on its website. The two-minute clip, produced in collaboration with Midlothian-based Stolen Moment Productions, is posted on the website’s landing page.

Fable also launched a guerilla marketing campaign for the Science Museum of Virginia to promote its “da Vinci Alive” traveling exhibit. Featuring a standee at Short Pump Town Center of da Vinci’s Mona Lisa portrait with the face cut out, the campaign invites people to take pictures of each other with their faces in the portrait and upload them to social media, effectively promoting the exhibit by sharing the image and exhibit info included on the display.

Four Richmond firms contributed work for Murphy Arts District, an initiative to establish a music and arts district in El Dorado, Arkansas. Randall Branding produced a website, Spurrier Group provided media planning and buying, Cream produced an animated brand anthem and Karnes Coffey Design developed a logo for a restaurant and music hall. The firms were enlisted by Bob Tarren, a former marketing head at VMFA and Circuit City who is chief marketing officer for El Dorado Festivals & Events.

Planet Central launched a website for Texas-based homebuilder Tilson Homes. Developed with local web firm ByteJam, the site includes multiple galleries, interactive functions, content development, search engine optimization and integration with social networking sites. The site is the third website Planet Central has created for Tilson over 15 years.

Poolhouse added Danny Laub as political affairs director. Laub has worked on political campaigns for candidates such as U.S. Sen. Roy Blunt, Congresswoman Ann Wagner and Gov. Eric Greitens of Missouri, and former Massachusetts Gov. Mitt Romney.

Ndp rolled out a billboard and poster campaign for Maymont and created a history wall for Bliley’s at the funeral home’s Staples Mill Road location. The 31-foot-long mural in the funeral home’s lobby depicts the company’s history since its founding in 1874.

Flatland Creative produced a trailer for “When Science Meets Religion,” a documentary by education nonprofit Fair Wind Films. The trailer includes cutout-style, Monty Python-inspired animation. Flatland will create additional animation segments to be used in the documentary.

Think added three new hires: Kevin Kahler as copywriter and creative strategist; Jack Fagan as designer and photographer; and Lauren McCarthy as account manager. The firm has been hired by local engineering firm Koontz-Bryant to roll out the brand launch for its merger with Geo-Solutions and Willmark Engineering PLC.

Richmond Symphony released a new brand identity developed by a team of VCU Brandcenter students under the guidance of professor Kelly O’Keefe. The new logo and identity system, released in conjunction with the symphony’s 60th anniversary season, are meant to organize performances around three program approaches – Classics, Currents and Community – to help people find performances they prefer.

A team of Brandcenter students won the AKQA Future Lions competition.

A team of Brandcenter students won the AKQA Future Lions competition.

For the second year in a row, a team of Brandcenter students won the AKQA Future Lions competition, an annual worldwide competition in collaboration with the Cannes Lions International Festival of Creativity. Experience Design students Limah TaebStanley Hines and Xia Du won a Future Lions award for their “BoseNeuro 35” idea, which was one of five ideas selected among 2,100 entries from 64 countries.

Comcast Spotlight created a TV and digital video campaign for Anchor Bar restaurant. Michael Hagan of local production firm Dovetail Post produced the commercial, which is running in the Richmond area on Food Network and Travel Channel and on targeted digital video.

Spang TV produced four spots for Virginia Lottery. Conceptualized by Barber Martin Agency, the spots feature the fictional “Not Yet Corvette Club” vying to win a car through the lottery’s Corvette Scratcher game. Post production was completed by Mad Box and Red Amp Audio.

Spang also produced a campaign for C.F. Sauer’s Duke’s mayonnaise. The studio worked with Elevation to create the campaign, which was filmed at Alturia Farm in Manquin and features regional and national chefs discussing why they use Duke’s. Post production was completed by Mondial, with music by Tiny Lion.

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One Comment »

  1. Randall Hudgins June 27, 2017 at 8:38 am - Reply

    The Richmond Symphony work looks like student work-high school students. They don’t have a student music director or student musicians, so why get student work for their branding? To save a dollar? Please just find a GOOD local agency and PAY them a fair price for their work. Because looking professional is half the battle for pretending to be professional.

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