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Rebranded downtown hotel reopens after makeover

Jonathan Spiers August 3, 2017 0

The former Crowne Plaza Richmond at 555 E. Canal St. was rebranded to Delta Hotels by Marriott. (Jonathan Spiers)

The former Crowne Plaza Richmond at 555 E. Canal St. was rebranded to Delta Hotels by Marriott. (Jonathan Spiers)

A yearlong, multimillion-dollar renovation and rebrand of a downtown hotel is complete.

Delta Hotels by Marriott is the new brand for the former Crowne Plaza Richmond at 555 E. Canal St. The 298-room hotel underwent a renovation that added 2,000 square feet to its now 14,000 square feet of meeting space, among other enhancements.

Work included renovated guest rooms and suites, a remodeled ballroom, a new restaurant and espresso bar, an exterior update and upgrades to the lobby, reception desk and business center. Hotel amenities include filtered water stations, an indoor pool, jet tub, fitness center and complimentary wireless internet.

The project and rebrand were announced in June 2016. A release last week announcing the project’s completion did not specify its cost. Attempts to reach hotel representatives were not successful Wednesday.

The renovations were designed by Richmond architecture firm Baskervill, and the general contractor for the public space was Ashland-based ML Bell Construction. Maryland-based Free State Construction handled the guest room renovations.

The hotel is owned by Sandhu Corp. of Virginia, an affiliate of Richmond-based SMI Hotel Group, which manages the property and three others in the area, as well as two hotels in Texas.

SMI’s local portfolio includes the Four Points by Sheraton at 4700 S. Laburnum Ave., The Commonwealth at 901 Bank St. and another Four Points by Sheraton at 9901 Midlothian Turnpike, converted from a Sheraton Richmond Park South brand when hotelier Paul Sandhu purchased the property in 2014. SMI has been active since 1997.

The downtown hotel is the seventh U.S. location for the Delta brand, which has 30 hotels in Canada. It is one of the newer brands to be added to Marriott International’s portfolio, which consists of more than 6,100 properties representing 30 brands. Marriott acquired the Delta brand in 2015.

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