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Brandcenter grads make a personal pitch in two-day recruiter session

Brandcenter grads make a personal pitch in two-day recruiter session

Jonathan Spiers May 1, 2017 0

Unlike traditional career fairs, where students line up to talk with employers, the Brandcenter sessions have recruiters vie for time with the in-demand students

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Local sponsors vie for eyeballs on and off the track over NASCAR race weekend

Local sponsors vie for eyeballs on and off the track over NASCAR race weekend

Jonathan Spiers April 28, 2017 0

As the logos of two locally based companies speed around the Action Track this weekend, about a dozen more will be vying to catch race fans' eyes from stationary positions during Sunday's Toyota Owners

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Media firm buys into Richmond with downtown office

Media firm buys into Richmond with downtown office

Jonathan Spiers April 26, 2017 2

With the addition of an established local billboard saleswoman, a national media company with a niche in out-of-home advertising is establishing a Mid-Atlantic presence with an outpost in Richmond

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Creative Q&A: VCU Brandcenter’s Kelly O’Keefe

Creative Q&A: VCU Brandcenter’s Kelly O’Keefe

Jonathan Spiers April 24, 2017 1

The head of the grad school's creative brand management track talks about his approach to branding, the one question he always asks a client, and the "colossal failure" that forever changed his professional outlook

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Local ad agency eyes Atlanta for expansion

Local ad agency eyes Atlanta for expansion

Jonathan Spiers April 20, 2017 0

Having established itself locally with political ad work on both the regional and national level, the 4-year-old agency is putting boots on the ground in Georgia as it looks to extend its national reach

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Ad agency leaves the burbs for Scott’s Addition

Ad agency leaves the burbs for Scott’s Addition

Jonathan Spiers April 17, 2017 7

The move marks a new chapter for the veteran agency, which currently occupies space in a Southside office park that its CEO described as cavernous and inefficient

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Local ad work recognized at annual show

Local ad work recognized at annual show

Jonathan Spiers April 10, 2017 1

The cannonballs were rolling at this year's Richmond Show, the annual awards ceremony of the Advertising Club of Richmond

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Ad vet, video producer join forces with new firm

Ad vet, video producer join forces with new firm

Jonathan Spiers March 30, 2017 7

After fantasizing for years about starting their own agency, a veteran local adman and a TV news reporter-turned-video producer are teaming up to make their fantasy-themed branding firm a reality

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Martin Agency lays off 21 as part of ‘restructuring’

Martin Agency lays off 21 as part of ‘restructuring’

Jonathan Spiers March 15, 2017 0

Richmond's resident ad giant has announced another round of layoffs -- the second time it has trimmed its workforce in six months

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Print manufacturer returns to local ownership

Print manufacturer returns to local ownership

Jonathan Spiers March 3, 2017 1

After a five-year stint with a private equity partner, a nearly 30-year-old direct mail and printing company is once again locally owned

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