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Bracing for the ad pullback

Bracing for the ad pullback

Aaron Kremer October 28, 2008 0

It comes as no surprise that local marketing firms and sole practitioners are bracing for a slowdown, and the outlook will probably get worse as state and local nonprofits slash 2009 budgets amid declining

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Printing money one newspaper insert at a time

Printing money one newspaper insert at a time

Al Harris September 23, 2008 0

You know those little inserts that you find affixed between the pages of the newspaper, peeking out from the edges?  Thank Taradel, a Richmond-based flyer printing and design company. The company, which provides self-service

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Window’s Latest Ad Falls Flat, Despite Gates and Seinfeld

Window’s Latest Ad Falls Flat, Despite Gates and Seinfeld

Alec Depcrynski September 12, 2008 0

What’s the deal with commercials starring people who have nothing to do with the product? Windows latest attempt to win back the market from punky Apple comes in the form of a series of

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Governor Kaine’s wandering eyebrow now on T-shirts

Governor Kaine’s wandering eyebrow now on T-shirts

Richmond BizSense September 10, 2008 0

The Democratic Party of Virginia took a joke about an over-expressive politician with a rebellious left eyebrow and turned it into a money-making opportunity. T-shirts featuring Virginia Governor Tim Kaine’s “Smilin’ Eyebrow” logo are

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Now playing: a story about a Richmond actor who’s raising money to produce films

Now playing: a story about a Richmond actor who’s raising money to produce films

Aaron Kremer September 9, 2008 0

Local actor/producer Mark Joy said in an interview yesterday that he’s seeking $20 million to finance six films. All of the movies would be filmed and produced in Virginia under the production company Story

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Geico cavemen are back from the dead. Why?

Geico cavemen are back from the dead. Why?

Aaron Kremer September 3, 2008 0

The Martin Agency resuscitated the Geico cavemen ads. They were some of the best ads on TV when they first aired in 2004, but now they’ve become part of the pop culture their creator

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A model for surviving a slowdown

A model for surviving a slowdown

Alec Depcrynski August 21, 2008 0

Despite a local dip in advertising spending, a Richmond model agency says business is steady. Modelogic Inc., a Church Hill model and talent agency that provides faces, bodies and voices for advertisements, represents about

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It’s time for change, reverse the ad spending slump

It’s time for change, reverse the ad spending slump

Richmond BizSense August 21, 2008 0

A close presidential race – especially for Virginia’s Electoral College votes – could provide a much-needed boost to Richmond’s media companies. TV stations will likely benefit the most, those familiar with the topic say.

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The Spin Zone: PR firms pitch websites but still rely on the printed word

The Spin Zone: PR firms pitch websites but still rely on the printed word

Richmond BizSense August 19, 2008 0

Public relations and media relations professionals are finding that like the mainstream media, they too must adapt and move resources to better tap into online outlets. But they say print has maintained its value

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Pumping up the growth

Pumping up the growth

Aaron Kremer August 12, 2008 0

New health clubs continue opening in Richmond, catering to an increasingly fragmented health/sports market. In June, American Family Fitness opened a 90,000-sf club at Short Pump. The local company has seven locations which cater

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