[ Login ]   [ Register ]

Media/Marketing/Advertising »

$25 gas card for out-of-town visitors

$25 gas card for out-of-town visitors

Richmond BizSense June 5, 2008 0

Drive to Richmond. Stay in a hotel for two nights. Get a $25 gas card. That’s the pitch of an ad currently running in Roanoke, Washington D.C. and Hampton Roads. The Richmond Metropolitan Convention

Read More »
Chariots of PR Gold

Chariots of PR Gold

Aaron Kremer May 29, 2008 0

Buck Ward just batted for the PR cycle. His new Segway of Richmond shop in Shockoe Bottom garnered a full-length story in Style Weekly, one in Brick Weekly, and two stories in the Times-Dispatch.

Read More »
CEO Tube

CEO Tube

Aaron Kremer May 18, 2008 0

Randy Copeland, CEO of the high-end computer manufacturer Velocity Micro, doesn’t take himself too seriously. When Velocity marketing associate Josh Covington sat Copeland in a green leather chair, handed him a pipe and yelled,

Read More »
Ad Report Card: The lady in the tub

Ad Report Card: The lady in the tub

Aaron Kremer May 1, 2008 0

This ad scores where most fail: it draws our attention. But do the ad’s creators, the local firm Becker and Calliott, rely a little too heavily on sex appeal

Read More »
T-D looks in the mirror

T-D looks in the mirror

Richmond BizSense April 14, 2008 0

Newspapers have a hard time covering themselves. On Sunday the T-D looked inward. John Reid Blackwell, wrote about the mighty struggles at the paper’s parent, Media General. “In the past two decades, the company’s

Read More »
Really easy being green

Really easy being green

Richmond BizSense April 11, 2008 0

Virginia Business Magazine goes green for the April issue. (No, the paper doesn’t feel recycled, but the stories are all about the greening of businesses around the Commonwealth.) Like every piece ever written about

Read More »
Fudge the time card

Fudge the time card

Aaron Kremer April 3, 2008 0

I recently paid a contractor for a job very well done. And as always happens when I pay invoices, I’m mystified by the pay-by-the-hour billing system. Does it include water breaks or web surfing?

Read More »
Feel-Good Marketing

Feel-Good Marketing

Aaron Kremer March 27, 2008 0

Cause-related marketing, as the marketing technique is known, owes its origins to an American Express program from the 1980s, when the credit card company donated funds to help restore the Statue of Liberty. In

Read More »
Make Your Own Web Commercial…just don’t fall of a ladder

Make Your Own Web Commercial…just don’t fall of a ladder

Richmond BizSense March 16, 2008 0

A number of startups think there’s a market for helping businesses make videos of their products – sort of a QVC for the masses. In Tuesday’s New York Times, Bob Tedeschi describes the nascent

Read More »
A brothel is a small biz, right?

A brothel is a small biz, right?

Richmond BizSense March 11, 2008 0

A few keys to operating a profitable brothel include having a website and selling advertising. Josh Levin in Slate writes about how Eliot Spitzer’s favorite escort services diversified beyond just whoring. Richmond brothels don’t

Read More »