Media/Marketing/Advertising

CarMax hitches $20K ride on viral video

carmax usedCar

Making good on a tongue-in-cheek offer – and cashing in on an unusual marketing opportunity – Richmond’s resident used-car retail giant has purchased a 20-year-old car offered for sale in a parody ad that went viral on YouTube.

Ndp to acquire Free Agents

fell wayland

Two local ad agencies are looking to join forces in a deal that will create a combined company rivaled in size locally only by the Martin Agency.