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Feel-Good Marketing

Feel-Good Marketing

Aaron Kremer March 27, 2008 0

Cause-related marketing, as the marketing technique is known, owes its origins to an American Express program from the 1980s, when the credit card company donated funds to help restore the Statue of Liberty. In

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Lower your chances of pulling a retirement goose-egg

Lower your chances of pulling a retirement goose-egg

John Davenport March 27, 2008 0

It seems some lessons need constant repeating. You’d think the fall of Enron and WorldCom taught investors a valuable lesson in the dangers of having too much of their company-sponsored retirement plan in company

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The “Recesion-Proof” Myth

The “Recesion-Proof” Myth

Richmond BizSense March 26, 2008 0

When I ask small business owners if they’re seeing a slowdown, I’m told that invoices are taking longer to get paid, that expansion plans are getting put on hold, or that new contracts are

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Wanna Trade: bartering can help conserve cash

Wanna Trade: bartering can help conserve cash

Aaron Kremer March 18, 2008 0

Most business owners have at least a few good yarns to tell about a trade gone screwy (possibly involving a goat, if you’re lucky). No hard statistics exist on the volume of bartered transactions

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Make Your Own Web Commercial…just don’t fall of a ladder

Make Your Own Web Commercial…just don’t fall of a ladder

Richmond BizSense March 16, 2008 0

A number of startups think there’s a market for helping businesses make videos of their products – sort of a QVC for the masses. In Tuesday’s New York Times, Bob Tedeschi describes the nascent

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Managing Expectations: how local wealth advisors steer clients through rough seas

Managing Expectations: how local wealth advisors steer clients through rough seas

Richmond BizSense March 14, 2008 0

whenever the stock markets take a dip, Chris Williams, Director of Investment Products and Services at Virginia Asset Management, likes to tell the story about the guy who would always impulsively buy a stock

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A brothel is a small biz, right?

A brothel is a small biz, right?

Richmond BizSense March 11, 2008 0

A few keys to operating a profitable brothel include having a website and selling advertising. Josh Levin in Slate writes about how Eliot Spitzer’s favorite escort services diversified beyond just whoring. Richmond brothels don’t

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Ads land at airport security

Ads land at airport security

Richmond BizSense March 10, 2008 0

Perhaps you’ve noticed them, too. At first your trip starts out normally. You approach airport security fiddling with your boarding pass. You take a laptop out of its protective sleeve and check your Ziploc

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Follow the Model

Follow the Model

Aaron Kremer March 8, 2008 0

Igor Jekauc often wishes he didn’t have to fork over 19% of his annual revenue, but he says he wouldn’t have been able to open a tax preparation business without Liberty Tax Service’s business

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Henrico Goes to Korea

Henrico Goes to Korea

Richmond BizSense March 7, 2008 0

Ten Henrico County officials will travel to South Korea in May to learn from the growing metropolis of Yangju, and to promote Henrico to Korean businesses As part of the trip, Fred Agostino, head

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