Gas-related promotions are spreading like errant balls on a driving range.
On August 4, golf course owner Tradition Golf Prosperities started running a promotion at Stonehouse in New Kent. Play golf, get a $10 gas card to Wawa.
So far about 250 golfers have used the coupons, which expire today. The promotion might be extended, the company said.
“We tried price point ads, but we’re making it a little more value-added than cutting price,” said Paul Mauk, the manager of the company that owns the course.
“Everyone’s hot point seems to be gas prices. That’s one of the constant things we’ve heard during the summer.”
The Traditional Club’s courses include The Crossings in Glen Allen, Kiskiak in Williamsburg, Stonehouse and Royal New Kent.
Golfers must click on the ad online and print it out. That enables the company to keep track of web traffic, Mauk said.
The golf industry is sluggish. Mauk said that the number of rounds is steady, but golfers are spending less in the club house on meals and gear.
Aaron Kremer is the BizSense Editor. He likes to play a Pro V1 (when he finds one in the woods). Please send story tips to [email protected]