nTraffic drives ads to a captive audience (Times-Dispatch)
nTraffic drives clients’ ads to captive audience When Darick Lane lost his job as an installation manager for Circuit City in November, he wasn’t sure what to do next.
Biz travel stigma hurts local hotels (Virginia Gazette)
Bad corporate actors have stigmatized business travel to the point where it’s hurting conference business here. Insurance giant AIG spent more than $440,000 on a lavish company retreat just days after taking billions in federal bailout money. That has spooked some companies from holding conferences and conventions to avoid looking extravagant. Such business makes up as much as 30% of the travel business here.
The Haynes way: Be masters of the big sale (Virginian-Pilot)
Editor’s Pick. Haynes Furniture Co. ads make an easy target. Their bold, brash messages are hard to miss. Even Haynes’ competitors concede: When local shoppers think of furniture, they think of Haynes. The Strelitzes have overseen Haynes’ growth from a single store in downtown Norfolk to a small retail empire with five large showrooms from the Outer Banks to Richmond, eight The Dump stores selling closed-out and clearance merchandise in four states, and a distribution center in Williamsburg.
Harley, You’re Not Getting Any Younger (NY Times)
After riding high for two decades, the company that makes the hulky bikes that devoted riders affectionately call Hogs is sputtering. Harley’s core customers are graying baby boomers, whose savings, in many cases, have gone up in smoke in the market downturn.
The State of Starbucks (Slate)
These are tough times for Starbucks. It’s been closing stores by the hundreds and laying off workers by the thousands. Same-store sales dropped by 3 percent in 2008. Before that, of course, Starbucks drove its business through expansion. It went way too far, “watering down the Starbucks experience,” as Schultz himself once put it, and turning off customers. Now, the recession has thrust Starbucks into an existential crisis—one that is largely of its own making.