Best-selling author & Fast Company columnist to speak June 18

Join AMA-Richmond for a thought-provoking discussion on CHANGE as we welcome best-selling author of “Made To Stick” and Fast Company magazine columnist Dan Heath for “How To Change Things When Change Is Hard.”

Whether individual, organizational, or societal, change at every level is hard—and typically treated separately. Yet all change efforts have something in common: For anything to change, someone has to start acting differently. What distinguishes hard changes from easy changes? Is it possible to turn a hard change into an easier change? Heath will explore these answers, as well as the challenges of change agents to provide understanding with motivation, and inspire passion with direction. He’ll outline the framework for changing things, built on the rational versus the emotional—or the Rider versus the Elephant—including:

– Direct the Rider: What looks like resistance is often a lack of clarity.
– Motivate the Elephant: What looks like laziness is often exhaustion.
– Clear the Path: What looks like a people problem is often a situational problem.

Whether the switch you seek is in your organization, your industry, or in society at large, you’ll get there by making these three things happen.

Bio

Dan Heath is co-author, along with his brother Chip, of the book “Made to Stick: Why Some Ideas Survive and Others Die”—a Business Week and New York Times bestseller that has been translated into 27 languages. Amazon readers voted it one of the top 100 books of 2007, and Amazon editors named it the #2 business book of the year. Dan co-authors a monthly column for Fast Company magazine and serves as a Consultant to the Policy Programs at the Aspen Institute. He has taught and consulted on the topic of “making ideas stick” with organizations such as Microsoft, Macy’s, Nestle, and the American Heart Association.

When: Thursday, June 18, 2009

5:00 – 5:30 p.m. Networking
5:30 – 6:30 p.m. Program

Where: University of Richmond’s Jepson Alumni Center

Food Service: Light hors d’oeuvres will be served

Cost:
$20 member
$30 guest
$18 student

Register: By Friday June 12, 2009 at amarichmond.org — advance registration required.

Learn more at amarichmond.org.

Join AMA-Richmond for a thought-provoking discussion on CHANGE as we welcome best-selling author of “Made To Stick” and Fast Company magazine columnist Dan Heath for “How To Change Things When Change Is Hard.”

Whether individual, organizational, or societal, change at every level is hard—and typically treated separately. Yet all change efforts have something in common: For anything to change, someone has to start acting differently. What distinguishes hard changes from easy changes? Is it possible to turn a hard change into an easier change? Heath will explore these answers, as well as the challenges of change agents to provide understanding with motivation, and inspire passion with direction. He’ll outline the framework for changing things, built on the rational versus the emotional—or the Rider versus the Elephant—including:

– Direct the Rider: What looks like resistance is often a lack of clarity.
– Motivate the Elephant: What looks like laziness is often exhaustion.
– Clear the Path: What looks like a people problem is often a situational problem.

Whether the switch you seek is in your organization, your industry, or in society at large, you’ll get there by making these three things happen.

Bio

Dan Heath is co-author, along with his brother Chip, of the book “Made to Stick: Why Some Ideas Survive and Others Die”—a Business Week and New York Times bestseller that has been translated into 27 languages. Amazon readers voted it one of the top 100 books of 2007, and Amazon editors named it the #2 business book of the year. Dan co-authors a monthly column for Fast Company magazine and serves as a Consultant to the Policy Programs at the Aspen Institute. He has taught and consulted on the topic of “making ideas stick” with organizations such as Microsoft, Macy’s, Nestle, and the American Heart Association.

When: Thursday, June 18, 2009

5:00 – 5:30 p.m. Networking
5:30 – 6:30 p.m. Program

Where: University of Richmond’s Jepson Alumni Center

Food Service: Light hors d’oeuvres will be served

Cost:
$20 member
$30 guest
$18 student

Register: By Friday June 12, 2009 at amarichmond.org — advance registration required.

Learn more at amarichmond.org.

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