Don Blankenship, chief executive of Massey Energy, has been tweeting away on Twitter since June 19.
Massey is the nation’s fourth largest coal producer and the repeated target of protests over their mining practices in Appalachia. Last week, actress Darryl Hannah and a top NASA scientist were arrested in West Virginia at one such protest.
A good chunk of Blankenship’s tweets have been aimed at his adversaries:
I wish the protesters understood that there are more important issues than surface mining – like diseases and poverty.
Those having worked in coal mines in W.V. don’t need uninformed people from out of state telling us what is right when it is wrong.
Whether this is a bold move toward radical transparency for the company or just a soapbox for launching barbs at environmentalists, time will tell.
The Associated Press picked up the story this afternoon. From their article via the Charleston Daily Mail:
Massey spokesman Jeff Gillenwater says Blankenship believes there are many issues facing West Virginians and America that merit relevant thought and twittering is a way to communicate concisely with numerous people.
You can follow Don Blankenship on Twitter here.
For some in-depth reading on Massey, check out this story published last month in Style Weekly.