Marketing firms look to Twitter instead of newspapers

nytspiderYou know it’s a trend when it appears in the Sunday New York Times.

When marketers and PR firms representing tech companies in Silicon Valley want to spread the word about their company, they call up people like Twitter Founder Biz Stone, not establishment media such as Tech Crunch or the newspapers.

According to the New York Times, marketers and PR firms are relying more on Social Media and less on traditional media.

From the article:

This is the new world of promoting start-ups in Silicon Valley, where the lines between journalists and everyone else are blurring and the number of followers a pundit has on Twitter is sometimes viewed as more important than old metrics like the circulation of a newspaper.

Gone are the days when snaring attention for start-ups in the Valley meant mentions in print and on television, or even spotlights on technology Web sites and blogs. Now P.R. gurus court influential voices on the social Web to endorse new companies, Web sites or gadgets — a transformation that analysts and practitioners say is likely to permanently change the role of P.R. in the business world, and particularly in Silicon Valley.

BizSense reported on this trend in our series on social media.

Our research found that there were few hard numbers and results that could be derived from a social media campaign. Yesterday BizSense ran a tech review about a software program that could help quantify those results. Read more here.

nytspiderYou know it’s a trend when it appears in the Sunday New York Times.

When marketers and PR firms representing tech companies in Silicon Valley want to spread the word about their company, they call up people like Twitter Founder Biz Stone, not establishment media such as Tech Crunch or the newspapers.

According to the New York Times, marketers and PR firms are relying more on Social Media and less on traditional media.

From the article:

This is the new world of promoting start-ups in Silicon Valley, where the lines between journalists and everyone else are blurring and the number of followers a pundit has on Twitter is sometimes viewed as more important than old metrics like the circulation of a newspaper.

Gone are the days when snaring attention for start-ups in the Valley meant mentions in print and on television, or even spotlights on technology Web sites and blogs. Now P.R. gurus court influential voices on the social Web to endorse new companies, Web sites or gadgets — a transformation that analysts and practitioners say is likely to permanently change the role of P.R. in the business world, and particularly in Silicon Valley.

BizSense reported on this trend in our series on social media.

Our research found that there were few hard numbers and results that could be derived from a social media campaign. Yesterday BizSense ran a tech review about a software program that could help quantify those results. Read more here.

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