Solution pollution

Spotted at a grocery store in Virginia Beach. Why do companies always want to either add the word “solutions”  at the end of their name or apply it to services or products they sell? The overuse of the word has gone too far.

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Keith West
Keith West
11 years ago

Business jargon all comes from consultants and academics selling their ideas/books. For years they have been telling businesses their clients don’t want your product/service, they want solutions to their problems. The easiest way to deliver a solution is to label whatever you do as such. Thus, the butcher delivers a meat solution to your protein problem. The good news is that once the buzz word has reached the local shop, the buzziest among us have moved on and it will soon leave the lexicon. My nomination for buzz word of the month is “content curation”, which, as far as I… Read more »

RSweeney
RSweeney
11 years ago

You sure this isn’t just Valentine’s Meat Juice coming back after 100 years?