NewsFeeds 9.16.10

City of Richmond workers under scrutiny (Times-Dispatch)
Three employees of the city of Richmond were found at home and other places when they should have been at work, according to two investigations by the city auditor’s office.

Sinkhole ruins plan to entice Microsoft (Roanoke Times)
The lack of green energy was also a factor in the software giant passing up a Christiansburg.

Elizabeth Warren gets lead role in consumer protection (USA Today)
Consumer advocate Elizabeth Warren will help set up a powerful new watchdog agency policing the financial marketplace on behalf of ordinary borrowers and savers, a Democratic official said Wednesday. But it’s unclear whether the Harvard University  law professor will end up running the Consumer Financial Protection Bureau.

Mars vs. Venus: Which Sex Runs the Better Business? (MSN)
Women tend to connect better to people and to multitask better. Men tend to be better at a single-minded focus and top-down motivations. Other studies show that although male brains are about 10 percent larger than female brains, women have more nerve cells in the corpus callosum, or nerve fibers that link the hemispheres. So women tend to be faster at transferring data between the left (computational and verbal) and the right (intuitive and visual) brain. Men usually are stronger on left-brain skills.

Marketing Strategy: Buddy Up (WSJ)
Some business owners have found ways to reduce marketing costs by sharing the spotlight with another company.

Norm Brodsky on Keeping Your Business Concept Simple (Inc.)
When you offer a number of different services, building an easy-to-understand brand can be tricky.

City of Richmond workers under scrutiny (Times-Dispatch)
Three employees of the city of Richmond were found at home and other places when they should have been at work, according to two investigations by the city auditor’s office.

Sinkhole ruins plan to entice Microsoft (Roanoke Times)
The lack of green energy was also a factor in the software giant passing up a Christiansburg.

Elizabeth Warren gets lead role in consumer protection (USA Today)
Consumer advocate Elizabeth Warren will help set up a powerful new watchdog agency policing the financial marketplace on behalf of ordinary borrowers and savers, a Democratic official said Wednesday. But it’s unclear whether the Harvard University  law professor will end up running the Consumer Financial Protection Bureau.

Mars vs. Venus: Which Sex Runs the Better Business? (MSN)
Women tend to connect better to people and to multitask better. Men tend to be better at a single-minded focus and top-down motivations. Other studies show that although male brains are about 10 percent larger than female brains, women have more nerve cells in the corpus callosum, or nerve fibers that link the hemispheres. So women tend to be faster at transferring data between the left (computational and verbal) and the right (intuitive and visual) brain. Men usually are stronger on left-brain skills.

Marketing Strategy: Buddy Up (WSJ)
Some business owners have found ways to reduce marketing costs by sharing the spotlight with another company.

Norm Brodsky on Keeping Your Business Concept Simple (Inc.)
When you offer a number of different services, building an easy-to-understand brand can be tricky.

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