Local SIDS nonprofit acquired by national organization

A local nonprofit has joined forces with a large New Jersey-based organization.

The Hayes Foundation, a Richmond nonprofit that raises awareness for Sudden Infant Death Syndrome, announced this week that it was acquired by the CJ Foundation for SIDS, one of the largest SIDS organizations in the country.

Kyra Oliver, of local marketing shop Oliver Creative, started the foundation in 2002 after her son Hayes died from SIDS. She will join the CJ Foundation’s board of directors.

“This is a magical day for me and everyone who has helped the Hayes Foundation get to this point,” Oliver said in a statement. “It’s overwhelming to think about how small we were when we started and now have the opportunity to partner with the CJ Foundation.”

The CJ Foundation, which launched in 1994, raises funds for SIDS research projects and support programs. It will take over the Hayes Foundation’s This Side Up campaign.

Launched in March 2006, This Side Up educates parents of infants on the risk factors of SIDS and how to prevent it. The campaign has educated more than 150,000 families in Virginia, Tennessee, California, Florida, Texas, Ohio, New York and Washington, D.C., through onesies that remind parents to place their babies on their backs to sleep.

“We now have the onesies in English, Spanish and Vietnamese – I would like to see them in every language one day,” Oliver said.

Since its launch, the Hayes Foundation has raised more than $500,000 for SIDS awareness.

A local nonprofit has joined forces with a large New Jersey-based organization.

The Hayes Foundation, a Richmond nonprofit that raises awareness for Sudden Infant Death Syndrome, announced this week that it was acquired by the CJ Foundation for SIDS, one of the largest SIDS organizations in the country.

Kyra Oliver, of local marketing shop Oliver Creative, started the foundation in 2002 after her son Hayes died from SIDS. She will join the CJ Foundation’s board of directors.

“This is a magical day for me and everyone who has helped the Hayes Foundation get to this point,” Oliver said in a statement. “It’s overwhelming to think about how small we were when we started and now have the opportunity to partner with the CJ Foundation.”

The CJ Foundation, which launched in 1994, raises funds for SIDS research projects and support programs. It will take over the Hayes Foundation’s This Side Up campaign.

Launched in March 2006, This Side Up educates parents of infants on the risk factors of SIDS and how to prevent it. The campaign has educated more than 150,000 families in Virginia, Tennessee, California, Florida, Texas, Ohio, New York and Washington, D.C., through onesies that remind parents to place their babies on their backs to sleep.

“We now have the onesies in English, Spanish and Vietnamese – I would like to see them in every language one day,” Oliver said.

Since its launch, the Hayes Foundation has raised more than $500,000 for SIDS awareness.

Your subscription has expired. Renew now by choosing a subscription below!

For more informaiton, head over to your profile.

Profile


SUBSCRIBE NOW

TERMS OF SERVICE:

ALL MEMBERSHIPS RENEW AUTOMATICALLY. YOU WILL BE CHARGED FOR A 1 YEAR MEMBERSHIP RENEWAL AT THE RATE IN EFFECT AT THAT TIME UNLESS YOU CANCEL YOUR MEMBERSHIP BY LOGGING IN OR BY CONTACTING [email protected]

ALL CHARGES FOR MONTHLY OR ANNUAL MEMBERSHIPS ARE NONREFUNDABLE.

EACH MEMBERSHIP WILL ONLY FUNCTION ON UP TO 3 MACHINES. ACCOUNTS ABUSING THAT LIMIT WILL BE DISCONTINUED.

FOR ASSISTANCE WITH YOUR MEMEBERSHIP PLEASE EMAIL [email protected]




Return to Homepage

Subscribe
Notify of
guest
3 Comments
oldest
newest most voted
Inline Feedbacks
View all comments
Roxi Saultz-Dikteruk
Roxi Saultz-Dikteruk
10 years ago

Congratulations, Kyra!

Casey Quinlan
Casey Quinlan
10 years ago

Align and amplify the message! Terrific news!

Pam Whisenant
Pam Whisenant
10 years ago

That’s fantastic. Great work, Kyra!