Local SIDS nonprofit acquired by national organization

A local nonprofit has joined forces with a large New Jersey-based organization.

The Hayes Foundation, a Richmond nonprofit that raises awareness for Sudden Infant Death Syndrome, announced this week that it was acquired by the CJ Foundation for SIDS, one of the largest SIDS organizations in the country.

Kyra Oliver, of local marketing shop Oliver Creative, started the foundation in 2002 after her son Hayes died from SIDS. She will join the CJ Foundation’s board of directors.

“This is a magical day for me and everyone who has helped the Hayes Foundation get to this point,” Oliver said in a statement. “It’s overwhelming to think about how small we were when we started and now have the opportunity to partner with the CJ Foundation.”

The CJ Foundation, which launched in 1994, raises funds for SIDS research projects and support programs. It will take over the Hayes Foundation’s This Side Up campaign.

Launched in March 2006, This Side Up educates parents of infants on the risk factors of SIDS and how to prevent it. The campaign has educated more than 150,000 families in Virginia, Tennessee, California, Florida, Texas, Ohio, New York and Washington, D.C., through onesies that remind parents to place their babies on their backs to sleep.

“We now have the onesies in English, Spanish and Vietnamese – I would like to see them in every language one day,” Oliver said.

Since its launch, the Hayes Foundation has raised more than $500,000 for SIDS awareness.

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Roxi Saultz-Dikteruk
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Roxi Saultz-Dikteruk

Congratulations, Kyra!

Casey Quinlan
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Align and amplify the message! Terrific news!

Pam Whisenant
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Pam Whisenant

That’s fantastic. Great work, Kyra!