Livewire gets its own home upgrade

After making three acquisitions this year, home technology company Livewire has found itself some more room to operate.

The company leased the 5,000-square-foot office/warehouse at 4901 W. Clay St. across the street from its current showroom and office near Willow Lawn. The company specializes in home theater, security and automation systems.

“For the last year, Livewire has been on a pretty aggressive upward growth pattern,” said owner Henry Clifford.

In March, Livewire acquired competitor Home Media in Midlothian. In July, it acquired NSN Technologies.

The acquisitions have meant more employees and more customers for Livewire.

“It was clear to us that we really needed to expand,” Clifford said.

The company has grown from nine employees last year to 20. Clifford said revenue is up 70 percent over last year.

“Right now the mainstay of our business is still audio-visual set up — simplifying technology in people’s homes,” Clifford said. For example, the company can install a system that uses one remote for all sorts of electronic gadgets.

Clifford said a lot of his business also comes from servicing existing systems.

“We have 10 years plus Home Media’s book of business, which is 16 years worth of customers that needed constant assistance and upgrades,” Clifford said.

Clifford said he will used the newly leased building for warehousing and testing new systems while using the extra room at their present location to expand their showroom and administrative offices.

“It will make our back office and operations side much more efficient,” Clifford said.

“With the new space, we will be able to scale. We can get as big as we want in Richmond and use this as a springboard to move into other markets like Charlottesville.”

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Jeff Millet
Jeff Millet
9 years ago

I have seen Livewire grow enormously in the past 5 years and I believe the core reason is the integrity and the customer caring owner Henry Clifford. Henry is a man of his word and that goes a long way today.

Bob Scudder
Bob Scudder
9 years ago

Henry Clifford and Livewire came to my assistance in the final days of the year long redesign and construction of my wife’s and my new home in Vistas on the James over three years ago. From day one, as Henry personally assessed and engaged his team in correcting the design and installation failures of not one but two previously contracted home electonics integration companies, I felt totally confident in both the near term outcome as well as the long term supportive relationship which Henry and Livewire developed with us. Keen insight, technical excellence, professionalism and strong personal, business and customer… Read more »

Mark Deutsch
Mark Deutsch
9 years ago

I can refer Henry & Livewire with pride – because, as this excellent article shows, he does an outstanding job. Congratulations Henry & keep up the great work.