So now you can shower with your school?

I was at a friend’s party on Friday night and saw a Virginia Tech shower curtain. That’s some love.

And it got me thinking about when college retailing went from selling apparel, pint glasses, notebooks and maybe a bumper sticker, to everything under the sun – from grill covers to birdhouses.

And I have the feeling that Virginia Tech fans probably buy the most of this stuff. I just have trouble believing that there is a William and Mary shower curtain. So why does Virginia Tech have such a powerful brand?

And for BizSense readers with a few more years on me: When did Virginia Tech’s retail appeal get so popular? Was it directly correlated to a good football program and Michael Vick?

Plus a related video:
[youtube]http://www.youtube.com/watch?v=xvmZ9SPcTzU[/youtube]

I was at a friend’s party on Friday night and saw a Virginia Tech shower curtain. That’s some love.

And it got me thinking about when college retailing went from selling apparel, pint glasses, notebooks and maybe a bumper sticker, to everything under the sun – from grill covers to birdhouses.

And I have the feeling that Virginia Tech fans probably buy the most of this stuff. I just have trouble believing that there is a William and Mary shower curtain. So why does Virginia Tech have such a powerful brand?

And for BizSense readers with a few more years on me: When did Virginia Tech’s retail appeal get so popular? Was it directly correlated to a good football program and Michael Vick?

Plus a related video:
[youtube]http://www.youtube.com/watch?v=xvmZ9SPcTzU[/youtube]

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