Broad St. ice cream shop gets a new flavor

The Baskin-Robbins at 5510 W. Broad will host a reopening event Saturday from 1 to 4 p.m. (Photo by Lena Price)

The Baskin-Robbins at 5510 W. Broad will host a reopening event Saturday from 1 to 4 p.m.

Forty years after dishing out its first scoop, a West End ice cream shop has a new owner.

Local ad industry veteran AnnaMarie Rossi last month bought the Baskin-Robbins franchise at 5510 W. Broad St. She’s the fourth person to run the store since it opened in 1972. The previous owners, James and Alice Du, took over the location in 1986.

“It’s a strong brand,” Rossi said. “I don’t see this location going anywhere anytime soon.”

Rossi spent two decades in advertising before losing her job about five years ago. She worked at a few other firms before taking the leap into ice cream.

“I was just going over and over in my mind how to get out of this precarious industry,” Rossi said. “I worked at the Baskin-Robbins on Forest Hill when I was 14, and I decided to get back to my roots.”

She declined to disclose the purchase price but said she financed it herself.

Rossi said she wants to incorporate her advertising experience to help market the store. She’s using social media sites and wants to spread the word about coupons and discounts.

“There’s a big marketing push at the [Baskin-Robbins] corporate level,” Rossi said. “I’ve seen more ads for Baskin-Robbins in the past six weeks than I have in the last five years.”

Over the next three years, Rossi plans to renovate the space and bring in more modern equipment. She’ll also add outdoor seating and said she wants to begin a delivery service.

The Broad Street spot is one of three standalone Baskin-Robbins locations in the Richmond area. A Carytown shop that combines Baskin-Robbins and Dunkin’ Donuts is fighting a lawsuit after allegedly falling behind on rent and franchise fees.

The Baskin-Robbins at 5510 W. Broad will host a reopening event Saturday from 1 to 4 p.m. (Photo by Lena Price)

The Baskin-Robbins at 5510 W. Broad will host a reopening event Saturday from 1 to 4 p.m.

Forty years after dishing out its first scoop, a West End ice cream shop has a new owner.

Local ad industry veteran AnnaMarie Rossi last month bought the Baskin-Robbins franchise at 5510 W. Broad St. She’s the fourth person to run the store since it opened in 1972. The previous owners, James and Alice Du, took over the location in 1986.

“It’s a strong brand,” Rossi said. “I don’t see this location going anywhere anytime soon.”

Rossi spent two decades in advertising before losing her job about five years ago. She worked at a few other firms before taking the leap into ice cream.

“I was just going over and over in my mind how to get out of this precarious industry,” Rossi said. “I worked at the Baskin-Robbins on Forest Hill when I was 14, and I decided to get back to my roots.”

She declined to disclose the purchase price but said she financed it herself.

Rossi said she wants to incorporate her advertising experience to help market the store. She’s using social media sites and wants to spread the word about coupons and discounts.

“There’s a big marketing push at the [Baskin-Robbins] corporate level,” Rossi said. “I’ve seen more ads for Baskin-Robbins in the past six weeks than I have in the last five years.”

Over the next three years, Rossi plans to renovate the space and bring in more modern equipment. She’ll also add outdoor seating and said she wants to begin a delivery service.

The Broad Street spot is one of three standalone Baskin-Robbins locations in the Richmond area. A Carytown shop that combines Baskin-Robbins and Dunkin’ Donuts is fighting a lawsuit after allegedly falling behind on rent and franchise fees.

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tracy
tracy
9 years ago

Congrats to Ms. Rossi, she is one hardworking lady!

Rob Smith
Rob Smith
9 years ago

I used to take my children and all their friends here after swim meets, baseball games, etc. I have great memories of this store and especially of Mr. Du., a great guy and a real gentleman. I wish him well.

AnnaMarie Rossi
AnnaMarie Rossi
9 years ago
Reply to  Rob Smith

Thank you, Rob. I have heard so many great things about Mr. and Mrs. Du. They are dear friends and worked very hard to bring this store to where it is today. I hope you will visit again soon!

AnnaMarie Rossi