The Pitch: Advertising + marketing news

The Pitch is Richmond BizSense’s monthly advertising digest. Tell us about your new accounts and campaigns by emailing [email protected].

Madison + Main is working a campaign for local bowling complex Uptown Alley: #TGIS (Thank goodness it’s Sunday) focuses on football season and catching the big game every weekend at Uptown Alley.

The firm finalized production of “Career Day,” a new TV spot for Westport Big & Tall.

The firm also began work with two new clients in August: Northern Neck Insurance and Kambourian Jewelers.

Debbie Johnston, founder and chief executive of Madison + Main’s client Care Advantage, was featured on ABC’s “Secret Millionaire.”

The Martin Agency is in the running to land the Chobani Greek yogurt account, according to Adweek magazine. The firm is up against Droga5. They’ll make final presentations next week.

Lythos Studios was hired by Blue Marble Productions to rebrand Mayo Island with a new logo, website, and radio and TV campaign to attract families and country music fans to Mayo Island for an Oct. 19 event.

Neathawk Dubuque & Packett was hired by VCU Medical Center to develop a new website for its obstetrical services: It is also designing campaigns to promote a $23 million facelift to VCU’s labor and delivery unit that’s opening this fall. The campaign will include print ads, radio spots, outdoor boards, digital banner ads, direct mail and social media elements.

Sweet Frog Premium Frozen Yogurt retained the Hodges Partnership to promote its hunger-relief campaign to support the nonprofit Share Our Strength. The campaign coincides with the opening of the frozen yogurt chain’s 300th store. The agency will handle local media relations in Sweet Frog’s markets across the United States.

Lisa Todd, a women’s luxury knitwear brand, hired Hodges to assist on national media relations and support digital and social media efforts.

Salty Grips, a premium cork putter grip company, retained Hodges for trade and national media relations.

The Payments Company, an electronics payment company, hired the firm for trade media relations and to help them publicize their services and successes.

Cupron, a company that develops products using copper technology, hired Hodges for trade and national media relations around their new sock for diabetics.

93 Octane landed a new client: Packaging Products of Virginia.

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