The Pitch: Advertising + marketing news

The Pitch is Richmond BizSense’s monthly advertising digest. Tell us about your new accounts and campaigns by emailing [email protected].

Madison+Main recently launched Capital Ale House’s new website and produced a TV spot for Lucy Corr Village.

Madison + Main also created a branding campaign for Richard Bland College. “Create Your Journey” is being rolled out in TV spots.

The Martin Agency’s “Hump Day” ad, which was created for GEICO, was the most shared ad in August, according to Mashable. Here’s a video of the team behind the ad discussing the creative process with CBS News.

Pizza Hut ended its relationship with the Martin Agency after four years and replaced the Richmond firm with Mcgarrybowen’s Chicago office as its lead creative agency.

Faucet and fixture company Moen rolled out a new campaign handled by the Martin Agency. The campaign features models wearing Moen’s newest products as jewelry.

Certain Inc., a provider of event software, and Marketo, a cloud-based marketing software platform, announced an integration of the two companies’ platforms. Christian Munson of CRT/tanaka represents Certain.

Neathawk Dubuque & Packett launched a campaign for VCU Pediatric Trauma, marketing its status as the only Level 1 pediatric trauma center in Central Virginia.

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