The Pitch: Advertising + marketing news

The Pitch is Richmond BizSense’s monthly advertising news digest. Tell us about your new accounts and campaigns by emailing [email protected].

Mike Hughes, president of the Martin Agency, will be inducted into the Advertising Hall of Fame in April.

The Martin Agency won an Emmy for “Clouds Over Cuba,” an interactive documentary it made for the John F. Kennedy Presidential Library and Museum.

The Martin Agency teamed with Geico to launch a digital art museum called the Museum of Modern Insurance and did a Halloween-themed campaign for Benjamin Moore’s Ultra Spec 500 paint.

The Mom Complex, a unit of the Martin Agency, did a study on how to market to mothers who identify as Latina.

A marketing agency in Nashville asked its clients to stop using an ad it created that included characters from the Martin Agency-created Geico commercials.

Former Martin Agency account executive Daviece Clement launched a campaign to find a husband.

David R. McGeorge Car Company hired Barber Martin Agency for creative, strategic branding and media placement for McGeorge Mercedes-Benz. The agency also handles McGeorge Toyota’s creative, branding and media placement.

Free Agents Marketing developed an integrated branding campaign designed to showcase Bon Secours St. Mary’s for Kids’ comprehensive pediatric services available to families in the central Virginia region. The campaign features real Bon Secours patients and their physicians and nurses. The marketing campaign includes TV, print, radio, outdoor, web and video elements.

Free Agents Marketing also has entered into an ongoing marketing partnership with First Team Auto. Free Agents Marketing will handle advertising, media and digital assignments.

The Agency Post included Richmond’s Franklin Street Marketing in its list of the 100 fastest growing agencies in the country.

The Hodges Partnership did a case study for its client Collared Greens, which recently opened its first flagship store in Richmond.

Hodges Digital Strategies was named a finalist in the Mobile Excellence Awards for its work on the Move Pro application for Hilldrup Moving & Storage. Move Pro was designed to help a user before, during and after a move takes place, through inventory and checklist features, as well as currency and time converters for the international movers. The app is being recognized in the category of Best Utility Mobile Application for a Smartphone or Tablet.

West Cary Group was selected as the agency of record for the Virginia Eye Institute. The agency will be responsible for the full spectrum of advertising, marketing, communications and public relations needs.

The Virginia Craft Brewers Guild asked Charles Ryan Associates (CRA) to revamp its brand. In addition to a new logo and color palette, CRA developed a website and communications tools for the Guild.

CRA created a video for the Poe Museum to use as part of its Kickstarter campaign. The Kickstarter campaign has a goal of raising $60,000 in 45 days to preserve and publish James Carling’s original illustrations for “The Raven.”

Madison + Main recently launched Davis & Green Electrical‘s new mobile responsive website, and produced a television spot for Uptown Alley‘s “Where Fun People Go to Have Fun” campaign.

93 Octane launched a campaign for Call Federal Credit Card called “Win-Win.”

It also created an annual report for the Better Housing Coalition. 93 was awarded a three-year contract for on-call website development, marketing and graphic design services for the Central Shenandoah District Planning Commission, which services the counties of Augusta, Bath, Highland, Rockbridge, and Rockingham, and the cities of Buena Vista, Harrisonburg, Lexington, Staunton and Waynesboro and 11 towns.

Emerald Homes expanded their engagement with Commonwealth Partnerships Group to include website redevelopment, social media consulting, public relations and digital marketing strategies.

Neathawk Dubuque & Packett hired Caitlin Mayers as Richmond-based art director and Corey Thrasher as Roanoke-based graphic designer. ND&P also loaned an executive to the United Nations: Chris Turnbull, director of public relations and crisis management, last week taught crisis management and business continuity strategies to attendees of a UN Women’s conference in Dar es Salaam, Tanzania.

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