The Pitch: Advertising + marketing news

The Richmond Chapter of the Public Relations Society hosted the 2014 Virginia Public Relations Awards at the Virginia Museum of Fine Arts. Paula Otto, the executive director of the Virginia Lottery, was given the 2014 Thomas Jefferson Award for Excellence in Public Relations. The Commonwealth Best in Show for strategies award was given to Capital One Bank. The Best in Show winner for tactics was Harrison Writes LLC. The Rising Star Award went to Megan Semmelman of The Hodges Partnership. Click here for a complete list of winners.

In case you missed it, the Richmond Ad Club handed out more than 70 cannonballs at The Richmond Show, its annual advertising awards ceremony, May 2. Here’s a link to BizSense’s write-up of the event and a complete list of winners:

Barber Martin Agency founders and namesakes Bob Barber and Bill Martin sold the company March 1 to its president, Robyn Deyo.

Jimmy Ashworth will join Neathawk Dubuque & Packett as executive creative director, overseeing creative work in Richmond; Roanoke; Chattanooga, Tennessee; and Raleigh, North Carolina. He’ll also serve on ND&P’s senior leadership team. Ashworth previously worked as advertising creative lead at Bose.

Greg Zuercher joined ND&P as an account supervisor. He had been with Siddall Communications and The Martin Agency.

Some of Nimble Pitch/ GroundWork Design's website work.

Some of Nimble Pitch/ GroundWork Design’s website work.

Nimble Pitch/ GroundWork Design won a 2014 Webby and a Webby People’s Voice Award for its George Washington University virtual tour.

Overcoast has moved into its new office at 409 E. Main St., Suite 101.

Lythos Studios has been retained for marketing and advertising services for Zeus Gallery Café.

The King Agency (TKA) won four honors in the 31st annual Healthcare Advertising Awards, including a gold award for a print ad for Healthcare Solutions of Atlanta, a silver award for a print ad for Dr. Baxter Perkinson & Associates of Richmond, and a bronze award for a print campaign and a merit award for a direct mail campaign for Martha Jefferson Hospital of Charlottesville.

TKA also won four honors from the 2014 Aster Awards, including two gold awards for magazine advertising for Healthcare Solutions, and bronze awards for magazine advertising for Dr. Perkinson and newspaper advertising for Martha Jefferson Hospital.

In addition, TKA won Best of Show, industry self-promotion, for a mailer at the 2014 Summit Creative Awards. They also received gold, silver and bronze awards for print ads for Martha Jefferson Hospital and a bronze award for email marketing for Stratford Hall Plantation.

TKA and Dreams Factory completed a new TV spot for Metro Richmond Crime Stoppers.

Here’s a behind-the-scenes look at the making of the ad.

A For Adventure added Tektonics Design Group, Stijl Cycles and Loco Machine to its client roster. The company also launched an online store for Fern & Roby.

Create Digital has moved to 1015 Technology Park Dr. in Glen Allen. Shannon Farrell joined Create Digital as a designer. She previously worked at GetAuto and has a bachelor’s degree from the New York Institute of Technology. Kent Jennings

Daniel Riddick

Daniel Riddick

Brockwell, previously at Capital One, joined as a copywriter. Sara Ferrara was hired as an account supervisor. She was previously at Carousel360 and has a finance degree from James Madison University.

Madison+Main will produce a national public service announcement for Lightning Safety Awareness Week on behalf of the Lightning Protection Institute. The firm launched a new product video for Pro Safe Lift. They added Techport Thirteen and Riverside Turf as new clients and launched an experiential marketing campaign for Virginia Women’s Center. Also, Sammy Yatco has been promoted to account manager.

Christina Dick

Christina Dick

Big River hired Daniel Riddick as an account director and Christina Dick as a senior content strategist. Riddick, who had been with Arnold Worldwide in New York City, has a master’s degree from VCU Brandcenter. Dick, who has a degree from VCU, had been at Capital One.

Big River also launched a re-branded website,, for

Studio Center redesigned the website for Ellwood Thompson’s Local Market.

The new Ellwood Thompson's website.

The new Ellwood Thompson’s website.

Studio Center also won 17 Telly Awards for projects for Sheltering Arms, Barbasol, the Virginia Museum of Fine Arts, Suddenlink, Eastern Virginia Medical School, Priority Automotive, Comcast, Norfolk Southern, Braco, Luck Stone, Eagle Bay, Osen-Hunter Group, and PAS Systems International.

Circle S Studio provided strategic branding, designed a new logo and launched a new website for Old Dominion Electric Cooperative and also launched a new website for Hourigan Construction.

PadillaCRT will develop and implement a communications program for Van Gogh Imports’ brands Van Gogh Vodka and Tap Whiskey.

Free Agents Marketing launched Bon Secours’ mobile learning kitchen, Class-A-Roll. The firm received six Healthcare Advertising Awards, including a gold award for Bon Secours Richmond Health System’s annual report and the University of Colorado Health’s employee recruitment campaign.

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