Prison interview: Andy Rothenberg

Andy Rothenberg is serving his sentence at the low-security Petersburg federal correctional institution in Hopewell. Courtesy of the Federal Bureau of Prisons.

Andy Rothenberg is serving his sentence at the minimum-security Petersburg federal correctional institution in Hopewell. Courtesy of the Federal Bureau of Prisons.

A Richmond businessman turned federal inmate is offering a glimpse behind prison walls.

Getty “Andy” Rothenberg, who is serving a nine-month prison sentence for defrauding a rock star client, is blogging with the help of a prison consultant about his time and experiences in a correctional facility in Hopewell.

Rothenberg talked with Richmond BizSense about the blog posts – his journals, as he calls them – in recent telephone interviews and emails from the minimum-security Federal Correctional Institution at Petersburg.

“It was cathartic for me just to write down my goals, so I could be accountable,” he said. “It’s kind of morphed into this.”

The 40-year-old Richmond resident and St. Christopher’s School graduate has been blogging since February when he entered prison.

He landed there after federal prosecutors accused him in 2013 of skimming money while handling the finances of Boyd Tinsley, a Dave Matthews Band member and Charlottesville resident. Rothenberg pleaded guilty to wire fraud and was ordered to pay $1.25 million in restitution.

He is scheduled for release in late November, according to federal Bureau of Prisons records, with another nine months of home confinement to follow.

Rothenberg posts on, a site run by a California prison consultant. His blogs range from everyday prison happenings to more introspective posts about doing time.

Rothenberg blog screenshot 2One day he complained about prison chow, pining for the days when he ate organic steak from Whole Foods. Another, he chronicled the experience of trapping groundhogs as a member of the prison’s landscaping crew.

Often he writes about setting goals, keeping busy, staying out of trouble and missing his family.

Rothenberg has written about 25 blog posts since late February.

“The theme or goal of my blog is still evolving,” he said in an email. “Sometimes I feel the need to open up about my past behaviors that helped lead me to prison … On other days, I simply feel the need to write about the food, my job or a book I am reading.”

The facility where Rothenberg is held has tennis courts, a gym, a track, an indoor basketball court and cable TV. He’s not locked up in a cell behind steel bars, and there are no skyscraping electric fences. Rothenberg said he likes his fellow inmates.

To prepare for the prison experience, Rothenberg did a lot of internet searches from his “man cave” in his house in Richmond. They led him to Justin Paperny, a California stockbroker convicted of fraud who now works as an author, motivational speaker, and prison consultant. His website hosts blogs from inmates all over the country.

Rothenberg emails Paperny his journals and Paperny posts them online.

Rothenberg said he didn’t know what a prison consultant was at first. Paperny said he gives his clients an idea of what prison is like and helps inspire them to set goals to make the most of their time inside.

Neither Paperny nor Rothenberg will say how much prison consulting services cost. But Rothenberg said they have helped him immensely. The two have kept in constant contact during Rothenberg’s incarceration.

“Prior to my surrender, I was mildly obsessed with what prison life would be like,” Rothenberg said. “What I should have been doing was focusing on the many tasks that awaited me prior to my surrender. Working with Justin finally helped me do that.”

Rothenberg said he’s working on turning his blogs into a book.Rothenberg blog screenshot

“Writing this blog gives me the opportunity to properly document this experience in my life,” Rothenberg said in an email. “By writing about it, perhaps I can provide a snapshot of what my life and other lives are like. The primary reason, however, was to try and show those who believe in me that I was making the most of my experience. This experience has not been easy, and blogging helps me find some meaning.”

Rothenberg pleaded guilty in 2013 and admitted he did committed wire fraud, but he said he didn’t realize he was committing a crime.

“I was not as contractually sound as I should have been,” he said in an email about his dealings with Boyd Tinsley. “We always had a loose financial relationship. If I knew I was committing wire fraud, I clearly would not have done it. As proof, I paid taxes on every single penny ‘I stole.’ Thieves do not file taxes.”

Paperny said Rothenberg’s blog has gotten positive feedback. Rothenberg said he’s heard from at least one person about to begin serving a prison sentence who said the blog helped him prepare.

“You’re either going to step up to the plate and release a better person or you’re going to sit in your bed and turn into a worse person,” Rothenberg said.

“Before I came in I was much more arrogant. This process slaps you right out of that in a heartbeat,” he continued. “It makes you realize all the things you’ve taken for granted.”

Leave a Reply

8 Comments on "Prison interview: Andy Rothenberg"

Notify of
Sort by:   newest | oldest | most voted
Kathy Conead

There is no way he didn’t know he was committing Wire Fraud! He knew what he was doing. He should have been given a long term!!

Scott Ham

I paid taxes on every penny I stole, but for some reason I seem to think that doesn’t make me a thief?????? I stole, but I’m not a thief. WOW!

Nathan Reese

Scott, not defending him or anything, but I think what he meant by that statement was, “I paid taxes on every single penny [they claim] I stole”.

Hence the quotes around, “I stole”.

Tom Townsend

Rothenberg and Bizsense:

Are you kidding me? This guy is still as arrogant as ever. And Bizsense, why not have your reporter spend their time better by interviewing successful people, about what makes them successful rather than giving this deadbeat this amount of time, space, and attention….get with it guys

Bryan Douglas

Tom, your post is ironic considering you are giving “this deadbeat this amount of time, space, and attention” by commenting on the article.

Dave Smith

He has never been considered a “businessman” in Richmond and never will be. 110% agree with Tom above.

Chris Terrell

Regardless what one may think of the inmate, his blog is fascinating to read if you want an inside look at life in a minimum security facility. I appreciate BizSense exposing me to this, it’s a look through a window into a place I would never want to experience firsthand.

Joe Jamaica

““I’m very sorry for not being as diligent as I could in my business conduct with Mr. Tinsley,” Rothenberg said in court. “It was extremely careless.”

“Careless” – Hmm; apparently Banksters have privileges.

This guy is getting a tiny 9 month sentence for ripping off Tinsley’s hard earned money.

If the tables were turned and had Tinsley stolen Rothberg’s Mercedes from his driveway, can anyone imagine what sentence Tinsley would have received?