The Pitch: Advertising and marketing news

The Martin Agency released new spots for Hanes’ Michael Jordan campaign and Benjamin Moore. The agency built the world’s largest wooden yo-yo out of old deck wood for the Benjamin Moore ad.

Free Agents Marketing produced a spot featuring Washington Redskins all-pro linebacker Ryan Kerrigan who is delivering “man-o-grams,” a wake-up call for young men who need to take their health seriously.

Madison+Main launched a new web video for SkyZone and implemented a search engine marketing campaign for the 2014 Shenandoah Valley Music Festival. It also hired two new account executives, Jessica Black, a VCU Brandcenter graduate who previously worked for Simon Property Group, and Casey Severinghaus, a graduate of Mary Baldwin College who worked for Brothers Printing.

West Cary Group promoted three team members. Chase Thompson is now vice president of the creative department. Wendy Thacker is now art director. Diana Markowitz is senior account manager. The company also joined forces with MediaMath to create the largest certified black-owned trading desk in the United States.

S2 Creative put together a new website for WKH Solutions and wrote and designed a new brochure for Century Construction.

Circle S studio launched a new website for the American Marketing Association Richmond Chapter. It was also retained to provide strategy and a new website for Bond, a general contracting firm in Boston, and Waterborne Environmental in Leesburg. Circle S hired Chris Johnson as a senior web developer.

Addison Clark launched a customer management system for the Virginia Motorcycle Rider Training Program, designed a new website for Affiliated Dermatologists of Virginia, welcomed Gateway Healthcare Professionals as a new client, and began work on a new website for Vireol Bio Energy, an ethanol plant in Hopewell.

Big River will provide strategic branding and engagement marketing for Virginia Farm Bureau Insurance.

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