Two brothers and a panini bus

Brothers Mark Moran (left) and Matthew Moran opened Sammich last week. Photos by Michael Thompson.

Brothers Mark Moran (left) and Matthew Moran started up their Sammich food truck last week. Photos by Michael Thompson.

The newest arrival of the Richmond food truck market likes to keep business in the family.

Brothers Mark and Matthew Moran launched their mobile food business, Sammich, on Aug. 28 at Boulders Office Park near Bon Air.

As the name suggests, Sammich will sell paninis, various sides, and house-made ice cream.

“The burgers and deep-fried stuff are out there in abundance,” Mark Moran said. “I think people want not just veggies, but something that’s not going to make you want to take a nap for a couple of hours.”

Mark, 31, is a cook at the Lamplighter Roasting Co., and Matthew works in the front of the house at Brux’l Café, both in the Fan. They plan to keep their jobs as they build momentum for their food truck.

Mark said they plan to take Sammich to festivals, business lunches, and breweries. The brothers acknowledged the food scene is getting competitive but still see room for their brand of sandwiches that will sell for between $5 and $9.

This isn't the first food truck trip for the Sammich bus.

This isn’t the first food truck trip for the Sammich bus.

“We want to hit the food truck scene hard,” Mark said.

Dozens of food trucks have popped up around Richmond in recent years along with the rise of food truck events and new local breweries. Choices include tacos, popsicles, crepes, and barbecue.

Mark Moran said the brothers will spend about $1,500 to get the business rolling. That’s where the family connections come in.

The venture is being financed with a family loan. The two brothers get their tomatoes, green vegetables, and chicken from an Ashland farm owned by their other brother, Michael Moran.

They got their wheels, a used short bus, from their grandfather Robert Kline. The ride was previously used by a meatball peddler and most recently Thai Cabin.

“The bus was kind of sitting idle for a while, and our grandfather wanted to donate it to charity,” Mark Moran said. “Then we thought, ‘What if we bought it?’”

Brothers Mark Moran (left) and Matthew Moran opened Sammich last week. Photos by Michael Thompson.

Brothers Mark Moran (left) and Matthew Moran started up their Sammich food truck last week. Photos by Michael Thompson.

The newest arrival of the Richmond food truck market likes to keep business in the family.

Brothers Mark and Matthew Moran launched their mobile food business, Sammich, on Aug. 28 at Boulders Office Park near Bon Air.

As the name suggests, Sammich will sell paninis, various sides, and house-made ice cream.

“The burgers and deep-fried stuff are out there in abundance,” Mark Moran said. “I think people want not just veggies, but something that’s not going to make you want to take a nap for a couple of hours.”

Mark, 31, is a cook at the Lamplighter Roasting Co., and Matthew works in the front of the house at Brux’l Café, both in the Fan. They plan to keep their jobs as they build momentum for their food truck.

Mark said they plan to take Sammich to festivals, business lunches, and breweries. The brothers acknowledged the food scene is getting competitive but still see room for their brand of sandwiches that will sell for between $5 and $9.

This isn't the first food truck trip for the Sammich bus.

This isn’t the first food truck trip for the Sammich bus.

“We want to hit the food truck scene hard,” Mark said.

Dozens of food trucks have popped up around Richmond in recent years along with the rise of food truck events and new local breweries. Choices include tacos, popsicles, crepes, and barbecue.

Mark Moran said the brothers will spend about $1,500 to get the business rolling. That’s where the family connections come in.

The venture is being financed with a family loan. The two brothers get their tomatoes, green vegetables, and chicken from an Ashland farm owned by their other brother, Michael Moran.

They got their wheels, a used short bus, from their grandfather Robert Kline. The ride was previously used by a meatball peddler and most recently Thai Cabin.

“The bus was kind of sitting idle for a while, and our grandfather wanted to donate it to charity,” Mark Moran said. “Then we thought, ‘What if we bought it?’”

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Jared Davis
Jared Davis
7 years ago

Congrats Matt! I know you guys will do awesome.