The Pitch: Advertising and marketing news for Oct. 1, 2014

Hollywood CemeteryAddison Clark launched a new website for Hollywood Cemetery, the second most visited cemetery after Arlington National Cemetery.

Addison Clark also organized a Richmond media tour for Heath Lee, author of “Winnie Davis: Daughter of the Lost Cause.”

The firm launched a pro-bono website for First Things First of Greater Richmond, a nonprofit dedicated to strengthening families.  It also did a website and mobile site for Emerald Construction.

Free Agents Marketing will provide web development and interactive marketing services for Groome Transportation to enhance the company’s brand presence in multiple regions across the country.

Richmond Region Tourism and VCU Brandcenter have partnered on OutRVA, a new campaign designed to showcase Richmond’s LGBT community and highlight the area as a travel destination for LGBT travelers. The concept was developed by a group of Brandcenter students.

Jorge Calleja has been promoted to executive creative director at The Martin Agency. He had been global group creative director.

Commonwealth Partnerships was hired to manage social media and online review process for Charlottesville-based Commonwealth Assisted Living. Emerald Homes renewed its contract with Commonwealth Partnerships to manage the home builder’s marketing, public relations and digital efforts. In addition, the firm will assist Manassas-based Georgetown South Community Council with a strategic public relations campaign for the community’s 50th anniversary.

Elyssa Bernstein joined Commonwealth Partnerships as social media coordinator. She is a graduate of Virginia Tech.

Neathawk Dubuque & Packett will provide media relations and social media support services for start-up airline PEOPLExpress. ND&P has partnered on projects with London-based CMS Strategic, a marketing communication firm. The partnership gives each agency the global marketing and communications resources needed in the public safety, defense and aerospace industries.

Create Digital announced new hires. Woody Carlisle was hired as chief technology officer. Carlisle was previously vice president of ICF Interactive, formerly Ironworks, and held senior positions at the Martin Agency, Fahrenheit Technology and Cadmus Communications.

Woody Carlisle

Woody Carlisle

In addition, Create Digital hired Evelyn O’Rourke as recruiting operations manager. She graduated from George Mason University with a bachelor’s degree in psychology. Bilal Khan, who has a master’s of science in communication strategy from VCU Brandcenter, was hired as a strategist. Christine Bouyea, a former Martin Agency employee, was hired as account director. She has a master’s degree in advertising from S.I. Newhouse School of Public Communications.

Barber Martin Agency developed a new brand for First Capital Bank with the tagline “Let’s Make It Work.”

The Richmond Chapter of the American Marketing Association has selected its 2014-15 board: president, Shade Wilson, Scalability Project; president-elect, Tim Asimos, circle S studio; immediate past president, Katherine O’Donnell, Richmond Region Tourism; treasurer, George Crowell Harris, Hardy & Johnstone, P.C.; secretary, Kourtney Ennis, Robins School of Business; vice president of communications, Michael Ivey, Greater Richmond Partnership; vice presidents of programming, Steve Abbot, General Cigar Co., and Donna Hughs, Xerox Corp.; vice presidents of membership, Brendan Kennedy, MNI, and John Moreland, Richmond International Raceway.

Vice president of collegiate relations, Amanda VandenBroek, Planet Central; vice president of sponsorship, Barbara Slatcher, Center for Conservation Biology; vice president of special interest groups, Carol Gregory, Elevation; director of digital and social media, Alex Charalambous, circle S studio; director of public relations, Sheila Villalobos, Fayad Law, P.C., Latinos News; director of group memberships, Todd Wilcox, Comcast Spotlight; director of volunteers, Aylin Berkowitz, Data Blueprint; director of CMO roundtable, Dana Ailsworth, AQUENT; director of awards, Sherry Roper, Capital One; and director of special events, Charleen McManus, Inbound Central.

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