With a Lakeside expansion already under construction, a Carytown burger joint is biting into Short Pump.
Carytown Burgers and Fries has leased space in Towne Center West with plans to open a 3,000-square-foot restaurant on Jan. 1.
It will be owner Mike Barber’s third Carytown Burgers and Fries location and the brand’s first in the Short Pump market.
“Short Pump was kind of a no-brainer,” Barber said. “You only have four options – downtown, West End, Southside, and Northside – so when I broke Richmond into the four towns that make it a city, the West End was the safest.”
Barber opened the first Carytown Burgers and Fries in 2001 at 3500½ W. Cary St. Next month he plans to open a catering location at 5404 Lakeside Ave.
Barber would not say how much it will cost to open in the West End. Midlothian-based Stoker Construction is doing renovations on the space, and Steve Bartholf of Old Dominion Metal handled design.
Barber has a five-year lease for the Towne Center West location that will be three times the size of his Carytown restaurant.
“It’s going to be more mouths to feed,” he said.
Barber said the Short Pump Carytown Burgers and Fries will seat up to 200 people. The menu will be the same as it is in Carytown. The new space will have a patio, a kids play area, a small bar that serves beer and wine and televisions. It will also offer delivery and curbside pick-up.
The Towne Center West storefront was formerly home to Emilio’s Tapas y Paella and 3 Guys Pizza Pies, Barber said.
Towne Center West was developed and is owned by Virginia Beach-based Breeden Co. Peyton Tata of Breeden said there is 9,899 square feet available to be leased at the 1.3 million-square-foot shopping center. A $48 million medical office development and a brewery are also in the works at the development.
Barber said Carytown Burgers and Fries’ brand recognition will help the business succeed in the shopping center.
“I will change everyone’s mood with our food,” he said.
Barber’s goal is to eventually franchise the Carytown Burgers and Fries brand and open more locations of his own.
“We plan on going to the Southside after all this, and we may go downtown after VCU,” Barber said.