The Pitch: Advertising and marketing news for Oct. 28, 2014

West Cary Group was chosen to be a strategic partner of Richmond 2015, the committee responsible for organizing next year’s UCI Road World Cycling Championships. West Cary Group will provide ongoing marketing support through a host of communications channels including digital, direct and social.EVB POWER Logo

Free Agents Marketing developed a campaign to launch POWER (Potential Of Women Entrepreneurs Realized), a new program offered by EVB specifically tailored for female business owners.

Create Digital welcomed Woody Carlisle to the CREATORS team as chief technology officer. Carlisle will lead the technology team at Create Digital and has been charged with quickly ramping up technical capabilities for its current and future clients.

Woody Carlisle

Woody Carlisle

Addison Clark designed and developed a website for local law firm Chandler Pecoraro and launched a web and mobile site for Aberdeen Proving Ground’s Family and Morale, Welfare and Recreation division in Aberdeen, Md. The firm also launched websites for Childcare in Chesterfield and Centenary United Methodist Church.

The King Agency has hired Keat Powell as associate creative director. He was formerly a senior copywriter at Free Agents Marketing.

Neathawk Dubuque & Packett had two new ads in Healthcare Marketing Report magazine’s September and October issues. With the headline “Traditional healthcare marketing is dead” and catch phrases like “patient centered care” and “fee for service” forming a skull, the magazine ad that ran in September encourages healthcare marketers to communicate differently about the industry. October’s follow-up says, “Bad News, Stan. They’re putting us in another healthcare ad.”

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