The Pitch: Advertising and marketing news for Nov. 25, 2014

The Martin Agency no longer does ad work for Kraft Foods Group.

Circle S studio designed and developed websites for Adagio Travel, a local travel agency that specializes in group tours to Italy, and The New Community School, an independent co-educational day school for students with dyslexia.

Circle S studio has also been hired to develop a website for the Boston chapter of the Society for Marketing Professional Services (SMPS).

Neathawk Dubuque & Packett and Kim Farlow Communications have won an assignment to promote the Virginia Department of Health’s “Testing Makes Us Stronger” HIV education initiative with outreach including digital media and grassroots public relations efforts. The campaign focuses on African American gay and bisexual men ages 18 to 35.

Adweek published an article on Oct. 24 featuring an ad created by Richmond-based advertising agency Big River for Lumber Liquidators.

Richmond-based Barber Martin Agency has launched a new website.

Richmond-based Commonwealth Partnerships received several awards from the Association of Marketing and Communications Professionals. The awards were: Gold Marcom Award for Public Relations Program; Gold Marcom Award for Facebook Site; and Honorable Mention for Research/Survey.

The King Agency recently launched “When Small Ortho Problems Grow into Big Ortho Problems” — a campaign for Charlottesville-based Martha Jefferson Orthopaedics & Spine.

Burford Advertising has obtained several new clients in the past few months, including Criminal Injuries Compensation Fund (CICF), Virginia Health Insurance Exchange, The Dump, Haynes Furniture and Haley Automotive.

93 Octane partnered with the Fan District Association for the fourth year to promote the annual Fan House Tour.

And 93 Octane worked with St. Joseph’s Villa to celebrate 180 years with a new logo and historical timeline featured in a special section for the Richmond Times-Dispatch. The agency also put together annual reports for the Better Housing Coalition and VA Supportive Housing.

CarMax is considering three agencies in the final round of a creative review, according to an Adweek report. The agencies are BBDO in Atlanta, McKinney in Durham, N.C. and The Martin Agency in Richmond.

Free Agents Marketing won

Free Agents Marketing won this year’s IMPACT Award for small business.

Free Agents Marketing received the Greater Richmond Chamber’s 2014 IMPACT Award in the Small Business Category. Free Agents recently launched a new website for Groome Transportation. And Free Agents has also partnered with the U.S. National PAR 3 Championship.

Addison Clark launched websites for Gateway Healthcare Professionals, a staffing solution agency for the healthcare industry and Aftermarket Insurance Specialists (AIS), an exclusive insurance provider for Federated members and their affiliates. Addison Clark got a new client called Air Excellence, an HVAC and sheet metal fabrication company located in Chesterfield, and it launched a multi-channel advertising campaign for Creative Conservation and its Ashland retail store-front, Home Energy Store.

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