Hotel nonprofit rebrands amid renovations

The former Hospital Hospitality House unveiled its new brand. Photos by Katie Demeria.

The former Hospital Hospitality House unveiled its new brand. Photos by Katie Demeria.

A downtown nonprofit hotel has unveiled its new image.

The Hospital Hospitality House, a 112-room hotel that serves out-of-town visitors of local hospitals, has been rebranded as The Doorways.

The change has been in the works for almost a year in the midst of a first phase of renovations on the 612 E. Marshall St. property.

“The name ‘The Doorways’ is inviting,” spokesman J.C. Poma said. “We want you to step through that door, into our home.”

The organization worked with Big River Advertising Agency to develop its new name and brand.

The nonprofit’s new tagline, “A place between healing and home,” embodies what the organization does for visitors to Richmond’s hospitals, Poma said.

The renovations of the building’s first floor add to that homey feel. About $100,000 worth of work has been done on the ground floor, most which was provided pro bono.

“We didn’t really have a place for (guests) to congregate before, and if you’re here for six to eight months at a time, these other guests become your friends and your family,” Poma said.

H.L. Reed Design provided the first-floor renovation work. The kitchen is the last piece of the first floor yet to be renovated, Poma said. After that is completed, the work will start moving up into the guest rooms.

Poma said the renovations should be finished within two years. The Doorways will start working to raise the additional funds needed for the work, but it is not yet clear how much will need to be raised.

Several local businesses have offered advice, operational support to staff and donations of hotel goods to The Doorways, including the SpringHill Suites Richmond Northwest, Shamin Hotels and Hilton Garden Inn Richmond Downtown.

The Richmond Chapter of the Painting and Decorating Contractors of America, MCV Hospitals Auxiliary of VCUHS, the Beirne Carter Foundation and the Marietta McNeill Morgan & Samuel Tate Jr. Foundation all gave donations to fund the first-floor renovations.

The former Hospital Hospitality House unveiled its new brand. Photos by Katie Demeria.

The former Hospital Hospitality House unveiled its new brand. Photos by Katie Demeria.

A downtown nonprofit hotel has unveiled its new image.

The Hospital Hospitality House, a 112-room hotel that serves out-of-town visitors of local hospitals, has been rebranded as The Doorways.

The change has been in the works for almost a year in the midst of a first phase of renovations on the 612 E. Marshall St. property.

“The name ‘The Doorways’ is inviting,” spokesman J.C. Poma said. “We want you to step through that door, into our home.”

The organization worked with Big River Advertising Agency to develop its new name and brand.

The nonprofit’s new tagline, “A place between healing and home,” embodies what the organization does for visitors to Richmond’s hospitals, Poma said.

The renovations of the building’s first floor add to that homey feel. About $100,000 worth of work has been done on the ground floor, most which was provided pro bono.

“We didn’t really have a place for (guests) to congregate before, and if you’re here for six to eight months at a time, these other guests become your friends and your family,” Poma said.

H.L. Reed Design provided the first-floor renovation work. The kitchen is the last piece of the first floor yet to be renovated, Poma said. After that is completed, the work will start moving up into the guest rooms.

Poma said the renovations should be finished within two years. The Doorways will start working to raise the additional funds needed for the work, but it is not yet clear how much will need to be raised.

Several local businesses have offered advice, operational support to staff and donations of hotel goods to The Doorways, including the SpringHill Suites Richmond Northwest, Shamin Hotels and Hilton Garden Inn Richmond Downtown.

The Richmond Chapter of the Painting and Decorating Contractors of America, MCV Hospitals Auxiliary of VCUHS, the Beirne Carter Foundation and the Marietta McNeill Morgan & Samuel Tate Jr. Foundation all gave donations to fund the first-floor renovations.

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