Live Well Financial Announces New Website Address,

Richmond, VA – Live Well Financial is excited to report the relaunch of their website on a new website domain, The shorter, branded name will be used throughout their marketing materials and communication channels. The company acquired the new domain name to make it easier for their customers to find them online.

Live Well Financial also has 60-second and longer-format television ads airing in markets across the country. The spots feature customer testimonials from people who have used Live Well to obtain reverse mortgages and assistance with mortgage planning for retirement. The ads have been posted to their YouTube Channel, which can be found at:

“In acquiring our new, shorter web address, we hope to make it easier for customers to find our website,” says Live Well Financial’s Chairman & CEO Michael Hild. “Connecting with our customers is important to us. We produced our new TV ads as a way to connect with potential customers. The informative testimonials were shown to resonate with people looking for reverse mortgage information and we hope the ads answer some questions for interested homeowners.”
About Live Well Financial

Established in 2005, Live Well Financial has extended its footprint across the country from its corporate headquarters in Richmond, Virginia. This nationwide presence has helped the company become one of a select few companies that has the expertise to operate as a specialized lender for conventional, FHA, and reverse mortgages.

Live Well Financial’s management team brings a wealth of experience spanning decades of traditional banking, insurance, mortgage, and consumer financial services. The company’s strength and diversity of experience, along with a dedication to the close integration of marketing, operations, information technology, and structured finance give Live Well Financial a long-term competitive advantage in the industry.

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