Juice startup spilling over into first storefront

Erin Powell with her son Sayer

Erin Powell with her son Sayer

Less than a year after its launch, a local juice startup is ramping up its retail presence.

Ginger Juice, which bottles and sells cold-pressed juice, plans to open its own storefront next month in the Village Shopping Center.

The company, founded by Snagajob employee Erin Powell, is taking over a 575-square-foot space at 7019 Three Chopt Road. Powell said the property will be used both for production and retail sales, though juice won’t be made to order.

The shop will sell more than just juice – Powell worked out a deal for Goatocado to sell food out of the space. Goatocado also operates out of Carytown Bicycle Co. and has a restaurant of its own in the works.

“Our goal is in under a minute you can come in grab your juice, grab your Goatocado and be on your way,” Powell said.

Powell said every juice bar she has visited has a food option, so it made sense to have one in her shop. Both businesses will be separate – Goatocado is providing an employee who will also help out with juicing.

Powell said she and Goatocado are looking to do more ventures together. They would like to have Ginger Juice on tap at Goatocado’s forthcoming restaurant.

Ginger Juice currently sells its line of raw juices at farmers markets and online for customers to pick up. It currently operates out of a shared commercial kitchen space in the Museum District. Earlier this year, it won $2,500 at a local startup competition.

A bottle of Ginger Juice sells for $5.

A bottle of Ginger Juice sells for $5.

Powell wouldn’t say what it will cost to open in the West End. The company recently launched a Kickstarter campaign to raise $6,000 to buy refrigerators for the new shop.

Ginger Juice sells more than 5,000 bottles a month, and Powell said she chose the West End because many of her customers are there.

In addition to the new store, Ginger Juice is adding a new line of pasteurized juices for a potential deal with a large retailer.

“We had some interest from a major national retailer that wants to carry our juice,” Powell said. “So we started doing research.”

Powell wouldn’t say who the retailer is because a deal is still being discussed.

Will McGoogan of Cushman & Wakefield | Thalhimer represented Ginger Juice in the leasing of the space. Jim Ashby, also of Thalhimer, represented the landlord.

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