Women’s fashion filling in Broad St. pizza place

Raysean Edwards is launching another retail venture on West Broad Street. Photos by Michael Thompson.

Raysean Edwards is launching another retail venture on West Broad Street. Photos by Michael Thompson.

High heels and sweaters are replacing pizza and calzones in a Broad Street storefront near VCU.

Vivid, a new women’s clothing store, is moving into the former DiCarlo’s Pizza space at 802 W. Broad St.

The new shop is owned by Raysean Edwards, who also owns the neighboring Wavy Kickz shoe store at 804 W. Broad St.

Edwards snatched up a lease on the 1,100-square-foot space after it was left empty by DiCarlo’s. The restaurant closed in September after less than a year. The local owners of the pizza franchise could not be reached for comment.

DiCarlo's shut down last month.

DiCarlo’s shut down last month.

Vivid, which will open in November, will sell women’s clothes, shoes and accessories from brands like Coco Chanel and YSL at discounted prices. Prices will range between $6 and $40.

Edwards said he decided to open Vivid because there aren’t many retail options for women near VCU.

“This is going to be different than Rumors (Boutique),” he said, referring to the popular thrift shop nearby at 723 W. Broad St. “There’s nothing but food options over here.”

The 800 block of West Broad Street is also home to a recently opened Urban Farmhouse location, Alchemy Coffee and a renovated VCU Arts building.

Edwards said it will cost about $65,000 to open Vivid. He is self-financing the venture. After he finishes renovations on the street-level retail space, Edwards said he plans to open a sports bar on the building’s second story.

Wavy Kickz also has locations open in Chesterfield Towne Center, Colonial Heights, and Springfield, Edwards said.

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