A crowd from the local marketing scene gathered earlier this week to discuss the hits and misses of the Super Bowl ads. Photo by Jonathan Spiers.
Two days after the big game, a panel of local marketing creatives dissected this year’s Super Bowl ad spots in the Richmond Ad Club’s annual “Ad Bowl.”
Complete with a faux football field and prop goal post, a set of metal bleachers and a supply of beer and chicken wings, the event Tuesday night filled The Branching’s Shockoe Bottom production studio with several dozen professionals for an evening of ad critiquing.
Standout spots were displayed and reviewed by attendees and the panel, which included Jimmy Ashworth of ND&P, Andrew Levasseur of the VCU Brandcenter, Ken Marcus of The Martin Agency, Brad Perry of Create Digital, Beth Saunders of Lewis Media Partners, Terry Taylor of StoryWerks and Laura Wagner of Free Agents Marketing.
While opinions varied on the effectiveness of each ad, panelists agreed that the Super Bowl spots were not nearly as super as in previous years.
Ashworth said none reached the bar set by legendary Super Bowl spots such as Apple’s “1984.” Taylor agreed, likening the ads to the plays on the field.
“This year seemed like the game,” Taylor said. “There was a whole lot of defense but not a lot of offense.”
Panelists said they were sold on Hyundai’s “First Date” spot starring Kevin Hart and Honda’s “A New Truck to Love,” featuring a flock of singing sheep. However, Ashworth said: “A lot of people I’ve talked to didn’t remember the brand. They remembered Kevin Hart or the talking sheep, but they didn’t remember the brand.”
The discussion also touched on the commercials’ ties to Richmond, as Levasseur noted that 19 Brandcenter graduates had a hand in 13 of this year’s spots. Those alumni and their ads are listed on the Brandcenter’s website.
A crowd from the local marketing scene gathered earlier this week to discuss the hits and misses of the Super Bowl ads. Photo by Jonathan Spiers.
Two days after the big game, a panel of local marketing creatives dissected this year’s Super Bowl ad spots in the Richmond Ad Club’s annual “Ad Bowl.”
Complete with a faux football field and prop goal post, a set of metal bleachers and a supply of beer and chicken wings, the event Tuesday night filled The Branching’s Shockoe Bottom production studio with several dozen professionals for an evening of ad critiquing.
Standout spots were displayed and reviewed by attendees and the panel, which included Jimmy Ashworth of ND&P, Andrew Levasseur of the VCU Brandcenter, Ken Marcus of The Martin Agency, Brad Perry of Create Digital, Beth Saunders of Lewis Media Partners, Terry Taylor of StoryWerks and Laura Wagner of Free Agents Marketing.
While opinions varied on the effectiveness of each ad, panelists agreed that the Super Bowl spots were not nearly as super as in previous years.
Ashworth said none reached the bar set by legendary Super Bowl spots such as Apple’s “1984.” Taylor agreed, likening the ads to the plays on the field.
“This year seemed like the game,” Taylor said. “There was a whole lot of defense but not a lot of offense.”
Panelists said they were sold on Hyundai’s “First Date” spot starring Kevin Hart and Honda’s “A New Truck to Love,” featuring a flock of singing sheep. However, Ashworth said: “A lot of people I’ve talked to didn’t remember the brand. They remembered Kevin Hart or the talking sheep, but they didn’t remember the brand.”
The discussion also touched on the commercials’ ties to Richmond, as Levasseur noted that 19 Brandcenter graduates had a hand in 13 of this year’s spots. Those alumni and their ads are listed on the Brandcenter’s website.