West Broad shop leaves downtown, eyes Short Pump

Frank Morris started the company in 2009 with a space on West Clay Street in Scott's Addition. (Mike Platania)

Frank Morris started the company in 2009 with a space on West Clay Street in Scott’s Addition. (Mike Platania)

After four years at the corner of West Broad and Adams streets, a local clothier is leaving downtown for the suburbs.

Frank’s Custom Clothier will close its shop at 101 W. Broad St. on Jan. 15, and owner Frank Morris said he plans to reopen in Short Pump in early spring.

“The clientele we’re servicing at this location are from out of town, they’re not from the inner city,” said owner Frank Morris. “So it’s not possible for me to continue because I have to do too much extensive reaching out to the community, advertising, things like that.”

Morris said he hasn’t yet settled on a new location.

“It’s between the Parkside Marketplace at the corner of Cox and Broad, or at Short Pump Town Center,” he said.

Frank’s Custom Clothier first opened in 2009 on West Clay Street in Scott’s Addition, before moving to the Broad Street location in 2012.

Morris has more than 18 years of experience in the industry and trained under the Custom Tailors & Designers Association in New York City. The shop offers alterations, bespoke suiting, custom shoes, accessories and more. Morris said it’s mostly him working with the clients, and has a few tailors working with him.

Frank’s exit from the downtown stretch of Broad Street comes amidst a wave of change in the area, particularly with the recent arrival of a swath of new retailers, several of which focus on fashion. Men’s shirt maker Ledbury relocated its headquarters a few blocks west of Frank’s, and boot maker Rider Boot sits across from Morris’ shop.

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