The Pitch: Advertising and marketing news for 3.28.17

PadillaCRT changed its name to Padilla as part of a brand refresh that included a new logo and website. The PR and communications agency changed its name to PadillaCRT in 2013 following the acquisition of Richmond-based CRT/tanaka, originally founded as Carter Ryley Thomas. That firm was founded by Mark Raper, who recently was named chief counsel officer after serving as president of Padilla’s Richmond office. Raper has said he plans to retire in 2018.

Margaux Sprinkel

Margaux Sprinkel

Five19 Creative added Margaux Sprinkel as marketing manager. She previously was with Franklin Street Marketing. Sprinkel will drive and measure Five19’s marketing efforts and provide guidance with industry trends and benchmarks through her experience in marketing automation, search engine optimization, web analytics, social media and content strategy.

NetSearch Digital Marketing launched a new website for Dr. Bill Nordt, a Henrico-based orthopedic surgeon.

Flatland Creative received a Bronze Telly for its TV spot for College Foundation of North Carolina. The spot, titled “Finish Line,” was made in Richmond in collaboration with North Carolina-based agency 919 Marketing.

Torx completed a site redesign for Rock Creek Innovations, a local landscaping firm. The site includes customized features to help showcase project work photos. Torx also redesigned the website for Virginia Transportation Construction Alliance, including a feature that allows users to sign up for events and purchase tickets.

Co+Lab built a website for Virginia Community Capital.

Co+Lab built a website for Virginia Community Capital.

Co+Lab built and launched a new website for Virginia Community Capital. The web design and development group worked with content production company Kelley, which developed the site’s copy, and local branding firm Lloydisagirlsname, which supported the site launch. The streamlined website highlights a number of VCC projects throughout the state and includes a tool that allows borrowers to quickly find a VCC lender.

Poolhouse added Amanda Stark-Rankins as an account executive. The Richmond native recently relocated from Colorado, where she led client communications and worked with strategy and production at multiple creative agencies.

Poolhouse received two Pollie Awards for its work for Marco Rubio for President and Leslie Munger for Illinois Comptroller. The agency also was named “Entrepreneur of the Year” by the locally based Metropolitan Business League at its annual awards dinner.

The Hodges Partnership picked up two new clients. First Tee of Greater Richmond engaged the firm to develop a communications plan to increase audience engagement. The firm also is working with Richmond Regional Planning District Commission on communications planning and strategy.

LRL Racing, a Henrico-based motorsports marketing firm, is representing Anthem Motorsports in publishing and marketing the Florida-based company’s data analytics platform for team sponsors and advertisers. The platform, called Torch, is used for social and traditional media monitoring and measurement and competitive benchmarking.

The Central Virginia Regional Multiple Listing Service released its latest 30-second TV spot as part of the Richmond Association of Realtors’ ongoing “We Are the R” promotional campaign. The spot, called “Staging,” began airing March 20. It adds to another 30-second spot and two 15-second versions released earlier this year.

POSTED IN BizSense Pro, News, The Pitch

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