The Pitch: Advertising and marketing news for 8.29.17

boost branding

Free Agents Marketing developed a new brand identity for NewClients Promotional Marketing –
now called Boost Promotional Branding.

Free Agents Marketing developed a new brand identity for NewClients Promotional Marketing, a Henrico-based brand merchandising firm now called Boost Promotional Branding. The company’s direct mail division also has rebranded as Boost Direct Marketing.

FAM started work with Richmond mortgage lender CapCenter, taking on integrated marketing duties that include media, digital, creative, social and public relations.

Padilla announced four staff promotions in its Richmond office. Rosalie Morton was promoted from account supervisor to director in the firm’s B2B technology practice. Matt Brehony was promoted from brand experience manager to senior brand experience manager in Joe Smith, Padilla’s brand consultancy. Eliza Winston was promoted from associate brand strategist to brand experience strategist in Joe Smith. Nichole Heisler was promoted from associate designer to designer in the creative and digital group.

Torx developed a new website for Farmville Downtown Partnership.

Torx developed a new website for Farmville Downtown Partnership.

Marketing Mixtape has made three additions to its team of freelancers. Blake Mirzayan, an account executive at Padilla, joins the team as a publicity strategist. Mishaal Abbasi is a junior strategist, and Stephen Gwaltney is a graphic designer.

Torx developed a new website for Farmville Downtown Partnership. The site features a customized, mobile-friendly interactive map of shops, activities, restaurants and parking locations in the downtown Farmville area.

The Idea Center was hired by Virginia Cardiovascular Specialists to rebuild its website. Virginia Eye Institute hired the firm to produce a video highlighting its optical department, to be used for internal training and public education. Ashland-based Agee Woodworks hired The Idea Center to rebuild its website and launch a targeted pay-per-click campaign.

Think was hired by The HelpDesk Co., a Henrico-based IT firm, to develop a referral kit to educate businesses on network security threats. It will be working on the project with local copywriting firm Steinbock & Associates. Think also assisted in developing HelpDesk’s social media brand presence.

Planet Central is providing marketing consultation to promote the Cameron K. Gallagher Foundation’s SpeakUp5k on Sept. 9. Planet Central consulted with the foundation in the development of a marketing plan that includes traditional and digital media and alternative marketing elements.

Ndp released two outdoor ads to promote the upcoming VCU Health 8k.
The ads are part of a campaign that runs until the Nov. 11 race. The campaign is designed to tell a visual narrative that evolves leading up to the race date, with images of runners of varying intensity levels and the letters “R-U-N” – meant to be read as either “Run?” or “Are you in?”

Ndp released ads to promote the VCU Health 8k.

Ndp released ads to promote the VCU Health 8k.

Franklin Street launched a five-part video series as part of its sixth annual trends report. The videos, posted daily this week on the agency’s website, analyze trends impacting healthcare brands and marketers.

In Your Ear began the second year of its Advanced Media Production Technology program in collaboration with VCU School of the Arts. The post-baccalaureate certificate offers students a chance to learn video and audio production, design, and storytelling hands-on at the studio’s facilities in Shockoe Bottom.

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