The Pitch: Advertising and marketing news for 9.26.17

Martin launched a campaign called “Not Comfortable” for Timberland PRO.

Ndp is acquiring Free Agents Marketing in a deal that will create an agency with $30 million in revenue and nearly 70 employees at offices in Richmond, Hampton Roads, Roanoke and Chattanooga, Tennessee. The deal was announced earlier this month and is expected to close later this year.

Addison Clark added Mackenzie Cary as an account manager. Cary was previously with Snow Companies and is a VCU graduate.

Madison+Main was named agency of record for the tentatively named Waterford Park, a mixed-use “adventure park and lifestyle center” planned in Chesterfield County. The agency will provide a new brand identity system, presentation materials, marketing collateral, website development and PR services for the development, which is working toward a spring 2018 groundbreaking.

The Martin Agency promoted Michael Chapman to executive vice president, chief strategy officer. He succeeds Earl Cox, who retired after 31 years as CSO. Chapman was previously managing director of strategic planning. He has also served as senior vice president and group planning director and has worked at Martin’s sister agency, McCann London. A VCU Brandcenter and UVA Darden School of Business grad, Chapman started at Martin in 2000 as a strategic planner.

Martin released its latest “It’s Not Surprising” TV spot for Geico. Called “Triangle,” the spot premiered during the Primetime Emmy Awards this month. The agency launched a new campaign for the Warner Bros. video game “Middle-earth: Shadow of War.” The campaign includes a website with an interactive live-action battle film, as well as two TV spots: “Eat It Jerry” and “Not Today Brian.”

Martin also launched a campaign for Timberland PRO. Called “Not Uncomfortable,” the campaign includes a radio spot, two 30-second TV spots – “Kitchen” and “Lifting” – and a silent social media ad.

Scott Morrison has joined Philadelphia-based Direct Choice as president of customer experience. He will remain based in Richmond. The 25-year industry vet previously served in executive roles at Fulcram Analytics, Devon Direct Marketing, Yankelovich Partners and The Martin Agency.

Big River Advertising is working with Gogo Band, an Ashland-based firm providing biometric-enabled bedwetting treatment. Services will include crafting a brand strategy, creative, digital, and media tactics to launch a crowd-sourced capital campaign.

The Hatchery developed a website for Metro Richmond Exports Initiative.

The Hatchery developed a new website for Metro Richmond Exports Initiative. Designed for use across multiple platforms, the site includes a listing of the initiative’s programs and grants, a local service providers database, an events calendar and other features.

The Idea Center was hired by Lignum Vitae, a global wood bearings company that serves the power industry. Services will include website work, a trade show booth and print collateral design. The Idea Center will also manage a digital marketing campaign including advertising on Google and YouTube.

Whittington Consulting marketing director Winston Chenery will lead a session on closing web leads at the SMASH (Senior Care Marketing Sales Summit) 2017 conference in Chicago on Oct. 3. Agency president Rick Whittington was named to Onalytica’s list of Top 200 Global Influencers for lead generation.

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Ethan Lindbloom
Ethan Lindbloom
2 years ago

I believe the Timberland spots are called “Not UNcomfortable.”