Project would add 100-plus townhomes, Sheetz west of Short Pump

cpc site plan

Site plan for the development on 23 acres at 12401 W. Broad St. (Core Property Capital)

Plans for a mixed-use project near the Henrico-Goochland line are being tweaked as an Atlanta-based developer looks to add more than 100 new homes to the booming West Broad Street corridor west of Short Pump.

Core Property Capital is deferring for one month its rezoning and permit requests for as many as 115 townhomes and five commercial buildings on 23 acres at 12401 W. Broad St., one of the last remaining sizable parcels in the corridor that have yet to be developed.

Plans submitted to Henrico County show a cluster of townhome buildings behind five outparcel commercial buildings lining West Broad Street across from Broad Hill Centre. The applications say one of those outparcels would house a 24-hour Sheetz gas station and convenience store.

The requests were to go before the county planning commission at its meeting Thursday, but are being deferred to Feb. 15. A county planning staff report states the additional time would allow CPC to address concerns with the project’s architecture and design, as well as its cohesiveness with the rest of the corridor.

The development, marketed as Gateway West, would hug the Goochland County line between The Pruitt Cos.’ Notch at West Creek and a planned Hampton Inn & Suites hotel by locally based Shamin Hotels. The site is also adjacent to proposed townhomes to the south beside Markel | Eagle Partners’ GreenGate development.

Markel | Eagle is among those who have voiced concerns about Gateway West as proposed, according to Heath Hawkins, vice president of multifamily development for CPC. He said the plans are being revised to address issues raised at a recent community meeting by that developer as well as county planning staff and residents of the nearby Graham Meadows subdivision.

“We continue to work with staff and the adjacent neighborhood and GreenGate developer to address their concerns,” Hawkins said Wednesday, describing those concerns as having to do primarily with building appearance and architectural style.

J.B. Gurley, principal with Markel | Eagle, acknowledged the company’s interest in the corridor’s development but declined to comment on specific concerns.

The county’s staff report states the project does not “reflect a master-planned appearance with unique defining features” and does not provide “a high-quality visual contribution to the county’s westernmost gateway.”

pool rendering

Plans include a pool and bathhouse near the townhomes. (Core Property Capital)

The county encourages CPC to consider taller mixed-use buildings and better integrate the residential and commercial sections, which it describes as a traditional strip retail layout.

The plans show generally one-story commercial buildings, three of which would be restaurants and one slated for retail use, in addition to the Sheetz. Hawkins said discussions with other tenants are underway but said he could not name those until agreements were final.

The townhomes each would be a minimum of 2,000 square feet and grouped in buildings ranging from three to four stories, according to renderings. The layout would include alley access to driveways and attached rear garages, and the development would include a swimming pool and bathhouse, a walking path through the eastern part of the site and sidewalks throughout.

Atlanta-based Wakefield Beasley & Associates is the architect on the project. CPC is working locally with attorney Andy Condlin of Roth Jackson on the rezoning and permit requests. Cushman & Wakefield | Thalhimer brokers Alicia Farrell, Connie Jordan Nielsen and John Nielsen have been handling marketing and preleasing.

Gateway West would be CPC’s first retail development in the Richmond area. The company is under contract to purchase the Broad Street land from Schafstedde Properties, a Manakin-Sabot-based firm that has owned it since 1994, according to county property records. A county assessment put the market value of the 22.9-acre parcel at $3.64 million.

Last August, the other remaining sizable property yet to be developed west of Short Pump landed a potential buyer. The 12-acre parcel at 12120 W. Broad St., listed for $8.5 million, remains under contract to an unidentified East Coast real estate firm.

Note: This story has been updated to clarify that Gateway West would be Core Property Capital’s first retail development in the Richmond area. An earlier version incorrectly described the project as CPC’s first in Virginia. The property’s market value information has also been corrected.

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5 Comments on "Project would add 100-plus townhomes, Sheetz west of Short Pump"

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Ryan Roberts
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Good morning. The first deal CPC has done was actually in Christiansburg, VA and is a redevelopment of a closed KMART adding jobs and new sales/property tax to the area. We look forward to having a long lasting relationship with the state.

April Sullivan
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The article did not say it was the first project CPC has done in Virginia, it said it is the first project CPC has done in the Richmond area. Christiansburg is not near Richmond.

Matt Faris
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It was corrected after Mr. Roberts’ post. See the note below the article.

Bruce Milam
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Its not unusual to find investors from DC, Atlanta and other major markets scouring the Richmond area for investments and development plays. CPC has an excellent reputation. The Short Pump market needs more residential to feed the existing 5M sf of retail on that corridor. One can hardly lose with any purchase. All eyes are on the last of the Pruitt properties in Henrico at the current terminus of Three Chopt Road. That site, across from the regional mall, has incredible potential.

April Sullivan
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Short Pump needs QUALITY residential. And it needs to respect that that this particular site is environmentally sensitive as it has two creeks that flow directly into Little Tuckahoe Creek, into the James River and into the Chesapeake Bay, something I have not seen on this proposed plan. BTW, the last Pruitt property would make a lovely bed and breakfast.

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