The Pitch: Advertising and marketing news for 3.27.18

Fable was hired by Midlothian-based Paragon Construction. Work will include brand strategy and messaging, marketing plan, identity system, sales materials and website.

Commonwealth Partnerships was hired by Virginia Beach-based Kotarides Holdings to assist with public relations and social media.

V4 Development collaborated with VCPEA (Virginia Coalition for the Prevention of Elder Abuse) on a brand launch and website update.

RVA Video and Springstory are collaborating on social media strategy, marketing and email campaigns for Richmond Aesthetic Surgery. The firms have been providing PR and branding services for the plastic surgery practice and its Dermlounge med spa since last summer.

Red Orange Studio is redesigning a website for Compiled, a Richmond-based company that provides data discovery for law firms. The firm also launched a landing page for client HealthSavings Administrators’ Investor Select program.

Lythos Studios is creating a marketing campaign for nonprofit Petersburg Preservation Task Force. The campaign, which results from a $50,000 grant from Virginia Tourism Corp., aims to bring tourists to Old Blandford Church and museums, shops and restaurants in Old Towne Petersburg. It will run April 1 through September and include a national pitch to tourists through the radio program “A Moment in Time with Dan Roberts.”

The Martin Agency launched a campaign for grocery chain Lidl called “Don’t Let Them Waste Your Money.” The series of multiplatform ads running in six states highlights Lidl’s low costs and introduces the Vanhills, a fictional family who own a large chain of supermarkets. The first TV spot, titled “Apple Pyramid,” will be followed by additional spots featuring the Vanhills in coming weeks.

Martin also launched a new campaign for Geico with a spot called “Karate.”

Hue & Cry spun off from The Martin Agency. The motion graphics and design firm is majority owned by founder and executive creative director Magnus Hierta, who shares ownership with executive producer Whitney Green and creative director Sean McClintock.

Burford Advertising is creating a marketing campaign for local nonprofit ChildSavers designed to increase awareness about its expanded mental health and child development services. Burford previously worked with ChildSavers in 2004 when it rebranded from Memorial Child Guidance Clinic.

Visual Appeal LLC worked with Virginia Higher Education Fund on a website redesign and finished a rebrand with logo and website update for Donna Kunde, a leadership coach in Colonial Heights. Visual Appeal principal Nickkol Lewis and Patrick McFadden of Indispensable Marketing were awarded a Partnership Trailblazer Award by the Metropolitan Business League at its 2018 awards reception.

Addison Clark rebranded Hanover Golf Club from Hanover Country Club.

Addison Clark rebranded Hanover Golf Club from Hanover Country Club. The rebrand included a new logo and mobile-responsive website, and work will include ongoing search engine optimization and social media advertising to promote the club’s new business model.

Sprocket Media Works produced social media video campaigns for HCA Healthcare promoting the healthcare network’s health readiness assessments and ER services.

Sprocket also completed an animated PSA for Alexandria-based Mattress Recycling Council and a PSA and animated video for Alabama Department of Revenue promoting an ID theft prevention app.

BigTree developed a new website for Piperbear, a Richmond-based interior design and property management company. The firm had worked with the company on a rebranding a few months earlier.

Carissa Ghaffari

Carissa Ghaffari

Dotted Line Collaborations was hired by Richmond-based Linden Legal Strategies. Work will include a social media advertising campaign promoting the firm’s subscription-based legal services for businesses.

Madison+Main hired Carissa Ghaffari as a senior graphic designer. The VCU graduate was previously at Free Agents Marketing.

Torx redesigned websites for Chesterfield Education Foundation and West Virginia resort Capon Springs.

Think worked with TFB Agency to design ChamberRVA’s annual report.

Ndp finished a TV campaign for CapCenter, a Richmond-based real estate and mortgage company. The series of four spots features a spokesman who delivers the company’s message that customers should not pay closing costs, using props that reinforce the company’s “The Power of Zero” slogan. The spots are airing on stations in Richmond and Hampton Roads.

Colab worked with local nonprofit SportsBackers to redesign the Dominion Energy Riverrock website for the 2018 festival. The site highlights ways in which visitors can interact with events and provides venue and travel information.

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