The Pitch: Advertising and marketing news for 5.30.18

Arts & Letters Creative Co. hired Danielle Flag and Jed Grossman as executive creative directors. They join the agency’s leadership team and will head up creative along with founder Charles Hodges.

Flag was previously an ECD at Mal\For Good and TBWA\Media Arts Lab and led work for Apple, Emerson Collective, and Conservation International. Grossman was previously a managing creative director at B-Reel in New York and worked on Google, MTV and Facebook.

Mondial cut a spot for Instagram Stories. The one-minute video includes music by Tiny Lion. Mondial also is doing post-production on Barber Martin Agency’s next campaign for Virginia Lottery.

Response Marketing Group picked up three new clients. New York-based AIG Private Client Group hired the agency to conduct data analysis, predictive modeling and creative testing for a direct mail marketing campaign. RMG’s Seattle office is working with AAA California and AAA Colorado on customer acquisition and creative testing.

RMG also was hired by the U.S. Postal Inspection Service to implement and fulfill a direct mail campaign to military veterans. The campaign was designed by Alabama-based Lewis Communications and includes mailers, brochures and point-of-sale materials.

Filmspire produced a video for local nonprofit Beacon Tree Foundation.

The King Agency created a campaign for Virginia Family Dentistry.

The King Agency hired Paul Schmidt as director of partnerships. Schmidt will work with clients to build partnerships that help them reach target customers. Schmidt has worked locally as accounts director for Colab and as new business director for local software firm Simple Thread.

The agency picked up Innsbrook Foundation as a client and will as lead agency on the nonprofit’s marketing efforts. It was hired by Touchstone Bank for branding strategy and marketing.

King released a new branding spot in a campaign for McGeorge Toyota. The agency also created a campaign for Virginia Family Dentistry announcing the launch of its pediatric center. Work for the campaign included print, direct mail and radio.

BigTree moved out of its space at 320 Brook Road and is planning to relocate its office on property near Ashland.

Native Collaboration was named digital agency for HalfNoise, a musical act represented by Nashville-based label Congrats Records. Native’s initial involvement is focused on promotion of the act’s recently released EP.

Meg Willett

Meg Willett

Relish Creative Communications hired Meg Coady Willett, who will assist part-time on media relations, copyrighting and research for client projects. A UR grad, Willett has worked as a consultant and lobbyist for Ford Motor Co., Environmental Defense Fund, HOME and the Virginia Bar Association.

The Martin Agency named Danny Robinson chief client officer, a newly created executive committee-level role.

Robinson, previously a group creative director, will work with account management to protect and sell ideas, with creatives to determine clients’ business drivers and with clients on brand visibility and selling work within their organizations.

Addison Clark worked with client First National Bank Small Business Finance on a website refresh. The redesigned site includes new video success stories and an expanded loan product section.

Red Orange Studio hired Caitlyn Fralin as account manager. Fralin’s experience includes sales and marketing in industries such as IT and hospitality. Matt Gordon, a 2018 VCU graduate and former Red Orange intern, was hired full-time as content marketing specialist and production artist.

Red Orange is continuing brand strategy work with IdeaWeavers, a Richmond-based business software development firm. The agency also picked up two new clients: local consulting engineering firm Draper Aden Associates and Unimin Corp., a Connecticut-based industrial mineral production company.

Fable and Stolen Moment Productions were nominated for an Emmy Award for their brand film, “The Boy and the Bucket: A Fable.” The two-minute video was nominated in the commercial single spot category by the National Academy of Television Arts & Sciences’ National Capital Chesapeake Bay Chapter, which will announce award winners June 23.

Midlothian-based CraftMaster Homes launched a revamped website coinciding with this year’s Richmond Homearama event. The site, which is mobile-friendly and includes a chat function, was designed in-house with coding by Kansas-based Builder Designs.

Planet Central was hired by TruNorth Warranty Programs of North America, a commercial truck warranty provider based in North Carolina. Marketing services will include trade-show expo development and management, special events, business-to-business advertising, sales support collateral, branding and logo development, and new product launches.

Elevation completed a marketing campaign for Lewis Ginter Botanical Garden.

Elevation completed a marketing campaign for Lewis Ginter Botanical Garden’s Origami in the Garden exhibit. The agency worked with Glossy Productions to photograph the exhibit’s oversized metal sculptures for an integrated campaign including outdoor, digital and TV. The outdoor component includes a Lamar billboard featuring an origami crane with wings extending beyond the edge. The board will be moved to various locations throughout the summer.

Ndp hired seven employees for its Richmond office. Angie Aleksa is a media planner, Robbie Ludvigsen is a junior digital specialist, Liza Miller and Amberly Millis are media coordinators, Trakaya Ransom is an account executive, Bryan Roof is a digital media specialist and Taylor Miles is a senior digital media specialist.

The agency promoted Michelle Ward to executive vice president for finance and administration, Brent Morris to EVP consumer engagement, Amy Baril to VP media services, Jimmy Ashworth to EVP creative, Jason Anderson to VP creative, Mitchell Jordan to director studio services, Sarah Sheldon to director digital operations, Emily Jackson to account supervisor, Rachel Gregory to junior media buyer and Amy Morgan to senior digital media specialist.

Ndp won four Aster Awards: three golds for Advanced Dental Care of Richmond’s “Oral Care” poster/display, Kindred Healthcare’s “Caring for Patients. Honoring Life” TV/video ad series and VCU Health’s “VCU Run” billboard series, and a silver for VCU Health’s “Made with you in mind” poster series.

The agency won seven Communicator Awards for a VCU Massey Cancer Center 60-second spot, Universal Fibers’ “Aloe” magazine ad, VCU Health’s “Run” billboards, UHS’s “Some See, We See” campaign, Maymont’s “Give the Gift of Maymont” billboards, Massey Cancer branding, and Advanced Dental Care of Richmond’s oral cancer screening awareness posters.

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Thanks for telling everyone about Filmspire’s video we created for the Beacon Tree Foundation! https://www.youtube.com/watch?v=Lp8exnkszVc