The Pitch: Advertising and marketing news for 6.12.18

PRSA Richmond held its 2018 Virginia Public Relations Awards on May 25 at The Jefferson Hotel. Best-in-show awards went to Commonwealth Partnerships and Home Building Association of Richmond for their “Richmond Parade of Homes 2017” social media and media relations campaign and to The Virginia Lottery and Padilla for their “Social Media Revamp for Virginia Lottery’s Game Guy” social media campaign.

The Thomas Jefferson Award for Excellence in Public Relations went to Beth Hardy of Hardy Communications. The Rising Star Award went to Kelsey Leavey, a digital content strategist at The Hodges Partnership.

TFB Agency won two awards at the Virginia Public Relations Awards, one in the word-of-mouth category for its social book launch of TMI Consulting’s “Overcoming Bias,” and the other for a social recruitment strategy produced for the Brandcenter.

TFB picked up two new clients: Morris Tile Distributors and Richmond Dermatology & Laser Specialists, both based in Henrico. Work for both will include social media strategy, and Morris Tile will also receive communications strategy.

Vance won three PRSA awards for its work for the Richmond Folk Festival: two in the integrated communications and extended events and observances categories, and one for the festival’s RFF Insider blog. Additional work for the festival included a promotional video.

Big Spoon Co. released a video interview with Mattias Hagglund of Carytown cocktail bar The Jasper.

Torx Media launched redesigned websites for St. Andrew’s School and Glen Allen-based Global Surgical Expedition. The firm also designed a new site and logo for local brokerage River Fox Realty.

BES Studios produced a video for economic development group Greater Richmond Partnership. The video was timed to coincide with Economic Development Week and involved direction and creative content from GRP marketing director Michael Ivey.

Dotted Line Collaborations launched a social media campaign for Hanover Fire-EMS.

Dotted Line Collaborations launched a four-year social media campaign for Hanover Fire-EMS. Called “Hanover Heroes,” the campaign aims to recruit volunteers and includes a video, website and social media ads.

Yogg completed a rebranding package for Dandy’s Artisanal Ice Cream out of Toronto, Canada. Work included logo, signage and packaging.

Think was hired by Henrico-based Agnihotri Cosmetic Facial Surgery to develop a new brand identity. Work includes naming, positioning, logo design, brand guidelines and a business identity package. The agency also was hired by Henrico-based Manakin Property Services to develop leasing signage for two of its commercial properties.

Five19 Creative rebranded as Five Nineteen and moved its office to 2201 W. Broad St. in the Bookbindery Building.

Addison Clark developed an online magazine for client Exterior Source, a Powhatan-based contractor. The magazine, called “Curb Appeal,” focuses on home improvement and lifestyle topics. The agency also provided marketing services and developed a mobile-responsive website for Family and Cosmetic Dentistry in Mechanicsville, and it launched a mobile-first site for Meal Cinch, a locally based prepared meal delivery service.

The Martin Agency produced a video for Purina to launch the national pet food company’s “Find Your Old Friend” campaign. The four-minute video, called “April & Dixie,” tells a story of a girl growing up with a Clydesdale and the bond formed between them.

West Cary Group made three hires and a promotion. Christopher Mosca is an associate user experience designer on its digital team. John Taylor is a creative director, previously with Bernstein-Rein and Heinrich Marketing. Charlene Peterson is a financial controller on the operations team. And Melodie Tutwiler, previously an associate creative director, was promoted to creative director.

Elevation won a gold Telly Award for its Duke’s Mayonnaise “Centennial Celebration” commercial. The agency won a Bronze Telly for its Virginia Credit Union campaign called “Awkwarder Questions.” It also received an award of merit at the Virginia Public Relations Awards in the marketing consumer products and services category.

Elevation was named lead agency for Children’s Museum of Richmond. The agency will provide strategic marketing and creative services and acknowledged the account on its website by replacing photos of agency employees with images of them as kids.

Big River’s Next magazine for MCV Foundation won an award of excellence at the Virginia Public Relations Awards.

Charles Ryan Associates announced three new hires and five promotions to its Richmond office staff. VCU and NYU grad Lauren Hudson is an account executive, and JMU grad Rochelle Sommer and Radford grad Alice Wren are account coordinators. Wren was previously at Planet Central.

The firm promoted Meredyth Jenkins to strategy director, Hollie Hess to account manager, Alana Robinson to senior graphic designer, Greg Caple to digital media strategist and Allison O’Mallon to account executive.

The King Agency won seven awards in the 35th annual Healthcare Advertising Awards. It won silver awards for Pediatric Dental Center of Frederick’s “Anything to Avoid the Dentist” TV spot and Sentara Martha Jefferson Hospital’s “Hometown Mailer” direct mail campaign.

The agency won bronze awards for Sentara’s “Ed’s Cancer Survival Story” digital video and the hospital’s “Vein Center” website, and it won merit awards in logo design for Vascular Surgery Associates, in newspaper advertising for Sentara’s “Right Care” and in magazine advertising for Sentara’s “Inquicker Mom” ad.

Colab launched a website for DiscoverNEPA, an information site for residents, workers and visitors in Northeastern Pennsylvania. The website showcases area attractions and activities and provides information on living in or visiting the region.

Barber Martin Agency released a 30-second spot for Virginia Lottery that premiered during the NHL championship game June 7. The spot, which highlights the lottery’s new summer Scratcher game, was produced by New York-based Hungry Man with editing by Mondial, music by Tiny Lion and audio post-production by Rainmaker Studios.

GRTC Transit System released six TV spots as part of its “Get Ready to Connect” campaign to promote streamlined bus routes. Additional spots to promote the GRTC Pulse bus rapid transit line and a series of “How to” videos were produced with CBS 6 Creative and NBC12 Creative.

GRTC, the City of Richmond and Siddall Communications won an Outstanding Public Transportation Marketing Award at the Virginia Transit Association’s 2018 Transit Conference for their “Your New GRTC Transit System: It’s Time To Connect!” campaign, aimed at increasing awareness of bus route network changes.

Ndp produced a promotional campaign for Nipsey.

Ndp won four PRSA awards, including an award of excellence in media relations for its work promoting the opening of Ballast Point brewery near Roanoke. The agency also won three awards of merit: in feature stories for agency principal Susan Dubuque’s magazine story, “A Journey of Physical and Spiritual Healing”; in creative tactics for Norfolk restaurant Luk Fu’s Lion Dance Parade campaign; and in community relations for The Cordish Cos.’ “Waterside District Revitalizes Downtown Norfolk” campaign.

Ndp won five Telly Awards: a gold for its “Now” campaign for VCU Health; silvers for its “Caring for Patients, Honoring Life” branding campaign for Kindred Healthcare and for its “Some See. We See” campaign for University Health System, and bronzes for its “Anticipation”  brand campaign for Baton Rouge General Hospital and for VCU Health’s “Fabric” 3-D animation.

Ndp expanded to Northern Virginia with the opening of a home office in Gainesville. The office is based at the residence of senior vice president Thomas Becher.

The agency also produced a promotional campaign for Nipsey, a New York City sketch comedy group performing under the Upright Citizens Brigade brand. The campaign for the group’s The Apocablitz$ show included social media, posters, videos and fliers to highlight each cast member and his or her role in the show.

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